Tales Of Brand Licensing Idiocy: The Urban Outfitters NPR Shirt

Herein we bring a tale of brand licensing gone horribly awry. It involves geeky brand National Public Radio and hipster closet Urban Outfitters and the absurdities of trendy consumers.

Currently, Urban Outfitters is selling the above t-shirt online bearing the NPR logo (a different version is also available in select UO stores). Artificially worn and stressed to appear "vintage," it's the kind of branded staple Urban Outfitters always stocks in its tee section.

What results is a trip down the brand licensing rabbit hole, where irony rules and even NPR doesn't seem to understand what's going on.Continue reading...