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Five Myths About Tebowmania, and Why Jockey Just Popped Myth No.2

Posted by Dale Buss on December 16, 2011 04:04 PM

As Tebowmania faces its biggest on-field test come Sunday, when the surging Denver Broncos host the Tom Brady-led New England Patriots, five myths have emerged about the Tim Tebow phenomenon. Brand marketers might want to pay attention.

There is no bigger marketing vehicle in America than the National Football League, and the Broncos' second-year quarterback is the biggest story in the NFL this fall. Consider the mileage that ESPN is getting today with a viral remix tribute to Tebow, "All He Does is Win," by DJ Steve Porter.

Myth No. 1: Tebow is doing it all alone. While the quarterback has emerged as a leader nonpareil of fourth-quarter comebacks this season, he's getting loads of help from the Broncos' defense, rushing game, offensive line and even special teams. They have all stepped up their games concomitant with Tebow's tenure as starting quarterback. They feed his success and vice versa. And at least for now, Broncos General Manager John Elway — who knows a thing or two about fourth-quarter comebacks — has warmed up to this winning formula.Continue reading...

brand of crazy

Gun Brands' Zombie Marketing Raise Hackles

Posted by Abe Sauer on November 1, 2011 04:01 PM

The latest brand to get into the "zombie" branding fad is gunmaker Ruger.

No kidding. Billed as "The Zombie Slayer," the Ruger LCP 380 ACP retails for around $460 and features neon green "Zombie Slayer" and "LCP Z" with a red slash branded on the side of the gun. The "Zombie Slayer" serial number prefixes are "ZOM," natch. For added quirk, the Ruger Zombie Slayer package includes the gun, case and lock accessories, and a copy of the book The Zombie Survival Guide.

Gun enthusiasts immediately ridiculed the stunt, leading some to question if Ruger's popular limited edition program is just lurching forward like the walking undead it's trying to cash in on.Continue reading...

brand news

In the News: Yahoo, Amazon, Weight Watchers, Target & more

Posted by Shirley Brady on September 8, 2011 08:45 AM

In the News

Yahoo's former CEO Carol Bartz reportedly receives $10M severance package as issues that led to her firing emerge.

Weight Watchers outperforms rivals (and medically supervised diets) in new study.

Target takes New York Fashion Week by storm with 25-foot doll to promote Missoni collaboration.

Amazon cuts deal on California taxes, plans to bring click and collect service to UK.

AOL severs ties with TechCrunch founder Michael Arrington.

Apple cries foul on Chinese logo (when it should be LG); gets nod for clean, green store design; and may need a third campus in Cupertino by 2015.Continue reading...

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