Apple's all-knowing Siri declines to verbally mangle "Zooey" (it's pronounced "Zoe") in a co-branded (above, for AT&T) new campaign for the iPhone 4S personal assistant, who Ms. Deschanel calls on to cater to her quirky whims. The commercial follows the actress/singer's previous "Fabric of our lives" promo for cotton, and her makeup campaigns for Rimmel London.

AT&T's celeb spot is launching head-to-head with another quirky brunette's mobile pitch: the new campaign for T-Mobile featuring Canadian model Carly Foulkes, who ditches her good girl in pink guise for a Ducati-driving "No More Mr. Nice Girl" black leather-clad babe in its new campaign — check it out below — while Siri also lends a hand to another celeb in a second new spot, featuring actor Samuel L. Jackson.Continue reading...

The U.K.’s #1 FMCG beauty brand, Rimmel London, is using interactive in-text ads in a new campaign that begins April 25 and runs through mid-June.

The first beauty brand to do so, the campaign (created by Vibrant Media) visually depicts color options for two Rimmel brands: Sunshimmer Instant Tan make up and Day 2 Night Mascara.  

The Sunshimmer ad lets users “mouse over” different shades and the model’s leg color changes accordingly while featuring the headline “Get it on, wash it off.” One click on the chosen color and a consumer jumps to the check-out basket with the correct shade already placed there.Continue reading...

British cosmetics company Rimmel London has made a habit of hiring UK-born beauties for its ads, but three new brand ambassadors – Zooey Deschanel, Solange Knowles, and Alejandra Ramos Munoz – are helping the brand to break that trend.

What's different about these models? All of the women are American and add another level of culture and ethnicity to an otherwise unremarkable campaign. As the UK's most popular cosmetics brand, Rimmel hopes that American models will increase sales in America. In addition to bringing the brand across the pond – where it is quickly growing in popularity – the strategy will also attract fans of the personalities, some of whom are known for non-modeling careers in the entertainment industry. It's a clever strategy.Continue reading...