brands under fire
Posted by Sheila Shayon on July 16, 2012 03:29 PM
The latest move in Greenpeace’s Save the Arctic campaign saw British eco-activists shutting down 74 of 119 Shell petrol stations in Edinburgh and London against the brand's plans to drill for oil in the Arctic, leading to the arrests of 24 campaigners on Monday, according to the Guardian.
The campaign is targeting Shell as prepares to begin drilling in the Arctic with Russian oil company Gazprom, a plan that U.S. activists rallied to sue and spoof campaigns to pop up. Protesters scaled the roofs of Shell stations and deployed emergency shut-off switches to stop petrol going to the pumps, removing a fuse that delays it being switched on again, while posting a message on Twitter that, "We're being careful not to destroy property. Even the carefully removed components will go back to Shell."
Greenpeace UK website elaborated, "It's part of the global week of action against Shell that kicked off with the occupation of the head office in the Hague – as well as our live TV channel, follow #tellshell on Twitter for all the latest from around the world."Continue reading...
Posted by Mark J. Miller on June 22, 2012 05:05 PM
The United Nations on Friday wrapped up the Rio+20 Earth Summit, a once-a-decade conference on sustainable development, with the message that the world needs to clean up its act. Some major-league companies signed on to put some financial muscle and their brands' influence behind the effort. PepsiCo and Coca-Cola have found something they can agree on as both have put cash behind the UN’s goals. Others involved include Microsoft, and Bank of America, according to Bloomberg.
The pledges are worth billions of dollars and will help to “curb the use of fossil fuels, conserve water and encourage wider use of renewable energy,” Bloomberg reports. There are at least 517 commitments from different companies and at minimum $2 billion will be coming from the U.S. “We won’t save the world alone, but we’ll get half of it done, and we’ll get some momentum,” said Bank of America Chairman Chad Holliday at Rio+20.
For its part, Coca-Cola is allocating $3.5 million to help create more sustainable water access in some African countries. "Access to safe water is essential for our company and our world,” stated Bea Perez, the company's Chief Sustainability Officer. “The sustainability of water resources is a top priority."Continue reading...
Posted by Sheila Shayon on June 15, 2012 01:06 PM
Panasonic's tagline is "ideas for life," but its motto could read, "sustainable ideas for life." The brand is showcasing its sustainable energy solutions in a booth at the Japan Pavilion in Rio de Janeiro, Brazil, the main venue of the United Nations Conference on Sustainable Development, Rio+20, which kicks off Monday.
The Panasonic exhibition is part of Japan's joint public-private-sector initiative to show the world its potential and contributions towards sustainable development, a main theme of the conference — the 20th anniversary of the 1992 United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro, and the 10th anniversary of the 2002 World Summit on Sustainable Development (WSSD) in Johannesburg.Continue reading...