Learn more about Sustainable Brands 2015 San Diego

corporate citizenship

Global Brands Urged to Invest CSR Budgets in Education

Posted by Sheila Shayon on January 16, 2015 04:22 PM

Business Backs Education 2015 Top 10 Global 500 CSR Education

According to a new study (the world’s first) on global corporate education CSR spending, Fortune 500 companies only spent $2.6bn (13%) of their total $19.9 billion corporate social responsibility budgets on education-related activities.

What's more, the report also revealed that that less than half (218 companies) of the Fortune 500 allocate any of their CSR budgets towards education in the community, including emerging markets—where the need is greatest.  

So hats off to Banco Santander for topping the list as the Global Fortune 500's highest education CSR spender at $197m per year.Continue reading...

brand news

Brands in the News: Dreamliner, GM, Blockbuster and more

Posted by Dale Buss on January 17, 2013 09:02 AM

In the News

Airbus sees orders fall as Boeing's 787 Dreamliner is grounded in U.S., Japan, Europe and India.

GM woos Facebook to return to paid ads, remains cautious on 2013, defends Opel restructuring and eyes cheaper Chevy Volt.

Blockbuster faces U.K. closure after no buyers emerge.

American Airlines swings to profit and sees “good trajectory” for this year.

Apple rattles Wall Street with sharp stock-price drop.

AT&T looks to Europe for mergers.

Audi aims for 200,000 U.S. sales “sooner” rather than “later.”Continue reading...

London 2012

London 2012 Watch: Olympics Visitors, Athletes Maxed Out on Sponsors

Posted by Mark J. Miller on August 7, 2012 06:22 PM

Today's Brandlympics is brought to you by Google's ridiculously addictive homepage doodle — an interactive hurdles game.

Olympic Park Saturated with Branding

Visitors to London can still find mentions of brands that haven’t shelled out millions to be official sponsors out in the city’s streets, but as they get closer to Olympic venues and particularly Olympic Park, the other brands slide away until they are completely saturated with sponsor branding. Whether it is recycling bins with a Coke logo on them; an outdoor theater sponsored by British Airways so those without tickets to events can witness them; a salon at P&G's pavilion; a crazy, interactive Coca-Cola sculpture; only eight (!) cash machines that only shell out money to Visa cardholders; the world's biggest McDonald's, or the logo-less Goodyear blimp that's convincing some that aliens are watching, the area is heavily branded. Visitors cannot miss learning exactly who has been deemed OK and who has not. And that’s, dear reader, why they pay the big bucks.

Australian Olympic Boss Seeking More CashContinue reading...

brand news

In the News: BYD Bumbles, Groupon Stumbles, Saab Crumbles

Posted by Dale Buss on August 24, 2011 08:47 AM

BHP confident in future of mining as profit jumps.

BYD troubles threaten expansion of Chinese automaker -- and Warren Buffett's investment.

Bank of America gets new battering by financial markets.

Groupon stumbles in China.

Heineken shares plunge on stagnant profit.

Heinz makes low-end push.

Hertz to begin renting electric cars in China.

Kraft cuts coffee prices 6 percent.Continue reading...

brand news

Brands to Watch: Derrick Rose, Pfizer, Pac-10 and more

Posted by Shirley Brady on May 3, 2011 06:00 PM

Brands to Watch

Chicago Bulls guard Derrick Rose named NBA MVP.

Pac-10 signs $3 billion, 12-year deal with FOX and ESPN, the richest ever for a college conference, and plans its own TV network under looming Pac-12 name.

Pfizer weighs break-up.

Apple revamps iMac line.

BlackBerry and Microsoft team up to battle Google search.

BP to pay $85 million for 2006 Alaska oil spill.

CBS picks 60 Minutes reporter Scott Pelley as Katie Couric replacement.Continue reading...

brand news

In the News: Apple, Mattel, HBO and more

Posted by Dale Buss on March 22, 2011 09:00 AM

In the News

Apple sues Amazon over term 'app store.'

AT&T may sell some assets as it prepares for regulatory battle for T-Mobile — which unveiled new devices for CTIA Wireless.

Google leads list of desired employers; faces French fine for privacy breach.

HBO plans miniseries on Dick Cheney.

Japan's official death toll tops 18,000.

Mattel celebrates Ken's 50th with web series and new focus separate from Barbie.

New York Times paywall content will be available within search engines; and NYT journalists also released by Libya.Continue reading...

brand news

In the News: Facebook, Apple, Fox

Posted by Dale Buss on October 18, 2010 09:00 AM

In the News

Fox maintains top ad rates for American Idol even without Simon Cowell, as News Corp.-Cablevision stand-off saw 3 million NYC area homes lose the channel over a big weekend for football fans.

Apple is turning more attention to the corporate market.

Barclay Capital foresees modest bump in U.S. holiday sales.

Chevron incorporates anti-oil industry sentiment in new ads.

Chrysler expands as other U.S. automakers cut brands.

Citigroup reports $2.2-billion third-quarter profit.Continue reading...

brand news

In the News: Tiger Woods, Starbucks + more

Posted by Dale Buss on August 20, 2010 09:00 AM

General Motors hires Chris Perry, Hyundai’s marketing chief, to head its needy Chevrolet division. The move shows GM CMO Joel Ewanick shoring up his team as he taps a key hire to market Chevy, the most important brand at his new company.

Starbucks' sales figures for Via coffee brand come under scrutiny.

Tiger Woods' sagging performance impacts PGA and golf sponsors as TV viewership slumps.

BP may be able to shield itself from suits under a proposal for the $20-billion Gulf of Mexico oil spill compensation fund.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia