Posted by Sheila Shayon on December 17, 2012 11:03 AM
Santa's using video chat, apps and GPS tracking (via Bing and other partners) to stay in touch with kids, so it makes sense that kids are counting down to his arrival on digital too.
The origin of the Advent calendar dates from 19th century German Lutherans with the first known one being handmade in 1851. Advent is observed in Western Christian churches as a time of expectant waiting and preparation for the celebration of the Nativity of Jesus at Christmas. The word is anglicized from the Latin adventus, meaning "coming." In recent years, like everything else, the tradition has gone digital.
And this year, digital advent calendars aren't just for kids, as brand marketers have adopted them; a few examples that have crossed our radar:
• British dessert brand Gü is inviting fans via Facebook to open the fridge that is its digital advent calendar. “This Christmas we wanted to reward our loyal pud lovers and social media communities with a fun, very Gü twist on the traditional advent calendar," says Gü’s Global Creative manager, Lizzie Hanbury-Tenison. "Thanks to some very generous brand partners we have been able to pull together some fantastic prize collaborations made even more entertaining by daily video clues featuring our very own Head Chef, Fred Ponnavoy.”Continue reading...
Posted by Shirley Brady on September 19, 2011 06:34 PM
Apple "iPhone 5 in October" rumors heat up and cases appear, while Samsung sues to pre-emptively block the device in Korea.
Netflix's Qwikster spin-off proves a turn-off to observers, subscribers and Wall Street.
Tyson Foods releases social campaign for Feeding America, and settles 12-year legal battle with employees with $32M settlement.
AT&T faces tough battle with seven states backing DoJ suit.
Facebook and Time Warner's CNN and Cartoon Network team up on anti-bullying pledge app.
Jarritos Mexican soda appeals to non-Hispanic young men with new campaign.
Kenshoo expands relationship with Omnicom's Annalect.
Lego enhances augmented reality packaging.Continue reading...