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brand news

In the News: NFL Women, Ben & Jerry's, Nike and more

Posted by Shirley Brady on August 15, 2012 08:53 AM

In the News

Ad Age honors China's women to watch.

AT&T faced with technicians' class action suit; promotes anti-texting campaign.

Axe brand releases music track.

Ben & Jerry's gets a boost on Robert Pattinson's The Daily Show segment.

Bill & Melinda Gates Foundation supports next-generation toilets.

Condoleeza Rice and Serena Williams endorse new NFL women's clothing line.

Facebook tests promoted newsfeed posts for non-fans.Continue reading...

celebrity brandcasting

Celebranding: Sheen, Bono, Emma Watson and more

Posted by Shirley Brady on March 1, 2011 06:00 PM

Charlie Sheen attracts 500 new followers per second as he gets ready to bring the crazy to Twitter. Update: he tweeted! And uploaded a twitpic in his first tweet, no less. No word on how Naked Juice and Broguiere's Farm Fresh Dairy chocolate milk feel about being Sheen's "choose your vice" stand-ins.

In other celebranding news:

Bono swoops in to address Spider-Man on Broadway woes.

Bristol Palin is writing a book.

Christina Hendricks pitches Vivienne Westwood.

Emma Watson used as lure for Facebook "clickjacking" scam.Continue reading...

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