Posted by Sara Zucker on March 19, 2010 03:21 PM
Retailer Casual Male, known for its big-and-tall stores, will literally expand to include larger locations, celebrating the hard-to-fit man as competitors shrink or fully eliminate stock in unique sizes.
Rather than add multiple small shops, the brand plans to launch “superstores” called Destination XL. The warehouse-like approach will integrate all price ranges of the company: Casual Male XL, Rochester Clothing, and BT Factory Direct as well as accessories lines Shoes XL and Living XL. By congregating Casual Male's individual lines into one massive showroom, the full-figured man is sure to find everything he needs, from head to toe.Continue reading...