Last week we noted how Adam Sandler, Hollywood's resident master of product placement, had essentially made a Budweiser movie disguised as fratboy comedy flick with That's My Boy. Now, thanks to the number-crunchers at Front Row Analytics, we know just how much all that screen time was worth for the King of Beers: $3,685,234.

Specifically, Front Row Analytics values Budwesier's exposure at $3,489,474, plus another $195,760 worth of exposure for Bud Lite and Bud Lite Lime. But there's more. Budweiser's product placement exposure for the weekend was even greater owing to its appearance in competing opening film Rock of Ages.Continue reading...

Following its record-breaking social media-mapping marketing promotion with Virgin via taco trucks and airport check-ins, Loopt recently teamed with the Sports Authority apparel retailer in its next iteration: premier retailer woos the mobile consumer.

In this campaign, Loopt Star users could receive rewards available through iTunes in two ways:

1. Check in at any pro sports team stadium and receive a $10 cash card to use on any purchase at Sports Authority. 

2. Check in at any Sports Authority store, and receive $10 off a purchase of $50 or more. 

Loopt Star calls it a mobile rewards game, as CEO Sam Altman explains, "to encourage multiple visits."Continue reading...