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brand news

Brands to Watch: J&J, EA, Foursquare & more

Posted by Shirley Brady on June 27, 2011 06:00 PM

Brands to Watch

Anheuser-Busch top marketer exits for AT&T.

Coca-Cola raises prices.

EA applauds US Supreme Court decision to strike down California's ban on violent videogame sales.

Foursquare secures another $50M in capital, adds Ritz-Carlton concierge check-ins.

Genentech lobbies FDA on behalf of Avastin breast cancer drug.

Google expands +1 functionality.

J&J to link up product marketing; admits unit name change won't change anything.Continue reading...

celebrity brandmatch

Study Begs Brands to Stop Paying Charlie Sheen to Endorse Things

Posted by Abe Sauer on January 17, 2011 06:00 PM

Gwen Stefani for HP, Michael Jordan for Hanes, Dr. Dre for HP, Peyton Manning for Sony, Lady Gaga for Polarioid, Lance Armstong for Radio Shack, Michael Vick for… ArTran?

A new study confirms what a lot of people on both ends of the advertising paradigm suspect: celebrity endorsements aren't worth it. My colleague Sheila Shayon earlier pondered this question — find out why the evidence is swinging in favor of taking back the swag bags and shutting down the gravy train.Continue reading...

brand bites

Brand Bites: Team Coco Edition

Posted by Abe Sauer on September 17, 2010 12:00 PM

Conan O'Brien's upcoming TBS show is for night owls — get it? (above)

What iWant and you will too: The Situation's new iPhone app.

GE to politician: "Get our logo out of your ad." Grocer in Texas: "Yeah, me too!"

You can pray for pancakes all you like, but not as IHOP.

Refreshing! The structure of the soft drink industry, visualized.

Google CEO Eric Schmidt must stop freaking people out.Continue reading...

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