branding together
Posted by Abe Sauer on June 5, 2012 06:02 PM
Are you a tennis fan? Then we don't have to tell you to watch the French Open. Are you a hardcore tennis fan? Then you might consider not only watching the French Open but getting behind the wheel of a French Open special edition Peugeot.
The tie-up between the venerable French brands to create the time-limited Peugeot 207 CC and 308 CC Roland Garros editions makes sense, and celebrates one of the most important tennis tournaments in the sport of tennis. Luxury (and less luxurious) lifestyle brands have a longstanding relationship with automakers, with varying degrees of success (and excess).Continue reading...
More about: Co-Branding, Automotive, BMW, Camaro, Ferrari, Fiat, Ford, Harley-Davidson, Jeep, Maserati, MINI, MINI Cooper, Peugeot, Range Rover, Transformers, Luxury, French Open, Roland Garros, London 2012, Olympics, Call of Duty, Eddie Bauer, Gucci, Victoria Beckham, Retail, China
brand news
Posted by Dale Buss on May 25, 2011 09:00 AM
AIG raises $8.7 billion.
Amazon launches $164 Kindle 3G with ads, as B&N unveils $139 touchscreen Nook.
Apple passes 500,000 unique app offerings in its U.S. store.
Bharti Walmart expands wholesale stores.
Bob Dylan turns 70.
Boeing weighs options for new planes.
British Airways develops Windows 7 mobile boarding app.
California Pizza Kitchen agrees to buyout offer.Continue reading...
More about: Brand News, AIG, Amazon, Apple, Barnes & Noble, Bharti Walmart, Boeing, British Airways, California Pizza Kitchen, Canon, CBS, Chrysler, Diageo, Disney, Fiat, Ford, Fox, HBO, Jose Cuervo, Kindle, Marmite, Microsoft, NASA, Nestle, Nook, Panasonic, POM Wonderful, Roland Garros, State Bank of India, Toyota, Unilever, Walmart, Windows 7, Zynga, Bob Dylan, Ron Howard, Hosni Mubarak, Oprah Winfrey, Japan, London 2012, Olympics, American Idol, Hangover 2
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