china

Year of the Horse: Brands Go Hay-Crazy for Chinese Zodiac

Posted by Abe Sauer on January 10, 2014 11:42 AM

The Year of the Snake is on the way out, soon to be replaced by the Year of the Horse. And while brandchannel recently touched on a few new equine-branded products (like ST Dupont's limited “Horse Prestige” lighter), here is a much expanded look at the fashion, food, footwear and other goods that are looking to cash in on "马年," The Year of the Horse.

A sign associated with leadership, but not much wealth, global brands are rushing out of the gate to grab a piece of the celebrations, ranging from retail and packaged goods to food and alcohol. As can be expected, luxury brands rarely let an opportunity pass to produce something special for the lucratrive China market. For instance, DKNY has an equine collection and Armani Exchange is offering a Year of the Horse t-shirt. Of course, label-conscious Chinese consumers will have much more to indulge in as January—and the year—moves on.Continue reading...

china

The Week in China: Gold Everything, Despicable KFC, iPhone Price War and more

Posted by Abe Sauer on November 1, 2013 01:46 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Apple sales analysis… McDonald's minions rise and KFC's bucket demise… One Direction for Toyota.. e-commerce boost… infant formula vending machines… China's nuts for "土豪金" gold culture… Amazon wine… "China's Craigslist"…  Ashton Kutcher… Taobao encourages showrooming… 53,000 square foot Disney Store... and more.Continue reading...

china

The Week in China: 'Airpocalypse,' Hating on Starbucks, Foreign TV Ban and more

Posted by Abe Sauer on October 25, 2013 03:47 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: clean air job perks… "vulgar" foreign TV… CCTV goes after Samsung… 361° breaks out Kevin Love… Big Bang Theory art… iPad Air's chances… LVMH's strategy… Citroen branded content… Lane Crawford… Krispy Kreme in Taiwan… Chinese kids excelling at cigarette brand recognition... and more.Continue reading...

china

The Week in China: KFC's Toilet Water Ice Cubes, Apple Genius Bar Scalpers and more

Posted by Abe Sauer on July 26, 2013 12:52 PM

Above: Domino's isn't the only one in the world delivering delicious pies with drones.

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: KFC's toilet ice cubes… "China's Foursquare" Jiepang launches 5.0… Taobao kills its sellers… Fan Bingbing for cheap scooters... Time Out's Shanghai stunt... QQ trademarks… "Virtual" cola sales… China loves vans… IKEA… GM… HP's silk road… Huawei tells the US to "shut up"... and more.Continue reading...

china

The Week in China: Apple Woes, KFC Chicken Donations, Spring Air's French Maids and more

Posted by Abe Sauer on April 26, 2013 12:45 PM

China is the second largest economy in the world and every significant brand's future is impacted by its growth (or collapse)—but who's got the time?! Here's the week's reads that will make you look like a keen China observer in case you find yourself immersed in a cultural conversation.

This week: Apple's slow(er) sales... Quake relief PR... Japan's sales woes... Electric vehicle hopes... Rolls Royce driving... Retail trends... China's oldest scissors maker... Ai Weiwei "snap bracelets,"... liquor ad increase... Boo-hoo Yahoo... Caterpillar... Airbus... Airline outfits... Desperate hotels... A giant rubber duck... and more.Continue reading...

automotive

Geneva Auto Show: New Luxury Autos Will Race to the Fore

Posted by Dale Buss on March 1, 2013 07:22 PM

Even as European economies and the EU wrestle with the continent's slide back into recession, luxury auto brands are ready to show off at next week's Geneva auto show like there really is a tomorrow—at least for their upscale clients.

Alfa Romeo, Bentley, BMW, Ferrari, Land Rover, McLaren, Mercedes-Benz and Rolls Royce are among the premium marques that will be displaying new production and concept vehicles at the annual show, which ranks as Europe's most important stage for automotive style and innovation and one of the most important auto exhibits in the world each year.

Among the brands and their scheduled delights:

Alfa Romeo debuts its 4c small sports car after unveiling the concept at Geneva two years ago. The prospect of selling this new vehicle in the United States has got many Chrysler dealers sniffing out the possibility of adding the Alfa Romeo brand to their stable along with Fiat.

Audi will display a plug-in hybrid version of its A3 hatchback, known as the A3 e-tron, which will go on sale next year. Sibling brand Volkswagen, by the way, will show off the next-generation, sporty GTI hatchback that is supposed to go on sale later this year.

Bentley is supposed to show off its second-generation Flying Spur, which it says is faster, more powerful and more fuel-efficient than its current model, according to Automotive News.

Continue reading...

tech in the spotlight

CES Watch: Qualcomm's Memorable Born Mobile Keynote

Posted by Shirley Brady on January 8, 2013 10:31 AM

In case you missed it, here's the pre-CES keynote by Qualcomm CEO Paul Jacobs on January 7th. The theme: What does it mean to be born mobile? Highlights, as you can watch below, include Microsoft CEO Steve Ballmer (who has given the pre-CES keynote in previous years) plus Big Bird, Star Trek actress Alice Eve and Rolls Royce.Continue reading...

brandcameo

How GM's Product Placement Remake of 'Cannonball Run' Could Crash [Updated]

Posted by Abe Sauer on October 19, 2011 01:04 PM

Product placement may make a big leap soon if the reboot of the 1981 classic Cannonball Run gets the green light.

New York magazine's website reports that GM is deep "in discussions about backing an update of The Cannonball Run in a deal that would be much larger than your average product placement." Reportedly looking for an "equity stake," GM could go deep into its pockets in a gamble to pack the film with its models, and might even give the "new Corvette the lead."

There are several reasons this might be a disaster — so it's a good thing GM isn't getting involved.Continue reading...

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