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tech innovation

Vizio Uses Rose Bowl to Tease New TV Tech

Posted by Shirley Brady on January 3, 2012 09:04 AM

Vizio offered a sneak peek at its new TV technology during Monday's Rose Bowl game.

campaigns

DirecTV's Anti-Cable Commercials: Praised by Jack Welch, if Not PETA

Posted by Shirley Brady on January 2, 2012 09:02 PM

The 123rd annual Tournament of Roses football game (better known as the Rose Bowl Game) in Pasadena, CA, today saw the Oregon Ducks triumph over Wisconsin (ending a 95-year losing streak) in dramatic Nike-designed uniforms; an "Occupy" protest during the Rose Bowl parade; and new anti-cable commercials from DirecTV.

The theme: "See what happens when you make bad decisions. Get rid of cable and upgrade to DIRECTV." One of the spots (at top) warns viewers to get rid of their cable TV subscription and switch to DirecTV or end up in a roadside ditch. A second spot, below, raised hackles among animal lovers by imagining a slippery slope leading to taking in stray animals, which the voiceover admonishes the viewer to stop doing by switching from cable.Continue reading...

brand news

In the News: Coca-Cola, NFL, P&G

Posted by Dale Buss on October 21, 2010 09:00 AM

In the News

Aetna CEO Ronald Williams retires next month.

Apple flips mobile technology into its PCs.

Baidu launches Lekeutian (meaning "Happy Cool Day") online shopping mall with Japan e-commerce giant Rakuten as rival to China's Alibaba.

Coca-Cola seeks to boost brand equity, expand in emerging markets and boost corporate social responsibility.

D.G. Yuengling & Son expands its approach to growing the large regional-brewery brand. 

Gap logo post mortems continue.

Google sees 224,000 Germans pull out of mapping service.Continue reading...

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