Posted by Shirley Brady on February 21, 2012 10:29 AM
Above, guests at Monday's rain-making Burberry Prorsum women's Autumn/Winter 2012 collection at London Fashion Week including will.i.am praise the brand for being not only fashion- but digital-forward, while Vogue's Anna Wintour praises designer Christopher Bailey for bringing polish and global sophistication to British fashion. Check out the runway show below.Continue reading...
Posted by Shirley Brady on August 31, 2011 06:51 PM
Hulu reportedly draws bids from Amazon, Yahoo and Google.
Google+ usage plateaus, while Google dominates US web brands, adds offline access to Gmail and apps in boost for Chromebook.
Dish Network revels in blocked AT&T merger with "challenger brand" T-Mobile, while AT&T forges on with $700 HTC Jetstream Android tablet announcement.
GM reboots "Chevy Runs Deep" campaign.
Amazon's Android tablet could erode Apple's iPad dominance, while @author program elevates writers' brands.
Apple may have another lost iPhone fiasco on its hands.
Britney Spears' medical records protected by judicial decision in branding lawsuit.Continue reading...
Posted by Mark J. Miller on July 20, 2011 03:00 PM
As US moviegoers head out to see Transformers 3: Dark of the Moon this weekend, some of the products characters use in the film might not be recognizable to them, but it’s not because the movie’s writers tried to come up with funky names for things. Instead, a few of the products used in the film come from a market even bigger than America: China.
As brandchannel's resident product placement guru Abe Sauer noted here last week, the third installment in the Transformers movie franchise is also a showcase for Chinese brands, as the Financial Times picks up on.
“The main motivation is to expand their brand recognition in foreign markets, but for others the focus is on the domestic market because the effect with foreign movies is better,” says Didi Zhang at advertising firm Ogilvy & Mather Beijing, which placed computer manufacturer Lenovo in Transformers 3, to FT.com.Continue reading...
Posted by Shirley Brady on July 13, 2011 04:30 PM
Burberry reported its first quarter earnings today, with retail sales growth of 49% a validation of the brand's strategic focus on digital innovation and emerging markets, especially China.
According to the brand's press release, "Continued innovation in Burberry’s two core categories, outerwear and large leather goods, drove nearly half of the growth in mainline sales, while Burberry Prorsum and London again outperformed, resulting in double-digit average selling price increases. Monthly flow of new fashion product, supported by synchronised digital initiatives, attracted the local luxury customer, while the increased penetration of core replenishment styles supported high tourist markets."
Fans, however, were more impressed by another piece of news: the naming of model-turned-Transformer star Rosie Huntington-Whiteley, who replaced Agyness Deyn as a regular Burberry model, today announced on Facebook as the first "Burberry Body." Her racy new campaign promoting a perfume of the same name debuts on September 1st.