branded content

Branded Content Watch: Origins On the Road, Miranda July Tells a Tale and more

Posted by Abe Sauer on September 19, 2014 06:52 PM

This week in branded content, Funny or Die continues to flex its content muscles as Moroccanoil hopes to inspire everyday consumers with super-duper supermodel Rosie Huntington-Whiteley. Check out the latest branded entertainment and brand videos from Volkswagen, Origins, Canon and more after the jump.

The Project: The Way Too Helpful Neighbor (Volkswagen)

The Pitch: What happens when you drive the all-new Volkswagen Golf through a Target store?

The Verdict: There's a branded content arms race going on between Funny or Die and Vice, and as this VW video proves, Funny or Die owns the humor category. Also: nice cameo, Target!Continue reading...

brand news

Brand News: iPhone 6, Alibaba, Oracle and more

Posted by Dale Buss on September 19, 2014 09:44 AM

TOP STORIES

Alibaba goes public in record-breaking IPO at $92.70/share, overtaking Amazon as most valued online retailer as Yahoo sees a windfall.

Apple’s bigger iPhone 6 series attracts worldwide long lines (and McDonald's) and black market sales in China as iOS 8 update frustrates users and Apple TV updates UI. A Reuters/Ipsos poll, meanwhile, finds that Android edges out Apple for "cool" factr.

Home Depot says data breach outstrips Target's after it received security warnings for months.

Oracle see Larry Ellison move from CEO to chairman and CTO as JetBlue and Clorox also confirm CEO exits.

UK government and businesses rejoice as Scotland votes to stay in the UK.

MORE BRAND NEWS

Bill Blass brand prepares for a comeback under new leadership.

BlackBerry reveals $2,127 Porsche-designed smartphone.

Cadillac plans to build unnamed "top end" car at Detroit plant.

Coca-Cola Life London pop-up opens with Rosie Huntington-Whiteley.

Cracker Barrel cooks up growth.

Crumbs Bake Shop pushes ahead with relaunch.Continue reading...

fashion week

London Fashion Week: Burberry Reigns (and Rains) Over British Fashion

Posted by Shirley Brady on February 21, 2012 10:29 AM

Above, guests at Monday's rain-making Burberry Prorsum women's Autumn/Winter 2012 collection at London Fashion Week including will.i.am praise the brand for being not only fashion- but digital-forward, while Vogue's Anna Wintour praises designer Christopher Bailey for bringing polish and global sophistication to British fashion. Check out the runway show below.Continue reading...

brand news

Brands to Watch: Hulu, Google+, T-Mobile, GM

Posted by Shirley Brady on August 31, 2011 06:51 PM

Brands to Watch

Hulu reportedly draws bids from Amazon, Yahoo and Google.

Google+ usage plateaus, while Google dominates US web brands, adds offline access to Gmail and apps in boost for Chromebook.

Dish Network revels in blocked AT&T merger with "challenger brand" T-Mobile, while AT&T forges on with $700 HTC Jetstream Android tablet announcement.

GM reboots "Chevy Runs Deep" campaign.

Amazon's Android tablet could erode Apple's iPad dominance, while @author program elevates writers' brands.

Apple may have another lost iPhone fiasco on its hands.

Britney Spears' medical records protected by judicial decision in branding lawsuit.Continue reading...

brandcameo

Chinese Tee: Mainland Brands Test Product Placement in Transformers 3

Posted by Mark J. Miller on July 20, 2011 03:00 PM

As US moviegoers head out to see Transformers 3: Dark of the Moon this weekend, some of the products characters use in the film might not be recognizable to them, but it’s not because the movie’s writers tried to come up with funky names for things. Instead, a few of the products used in the film come from a market even bigger than America: China.

As brandchannel's resident product placement guru Abe Sauer noted here last week, the third installment in the Transformers movie franchise is also a showcase for Chinese brands, as the Financial Times picks up on.

“The main motivation is to expand their brand recognition in foreign markets, but for others the focus is on the domestic market because the effect with foreign movies is better,” says Didi Zhang at advertising firm Ogilvy & Mather Beijing, which placed computer manufacturer Lenovo in Transformers 3, to FT.com.Continue reading...

luxury watch

Burberry Reveals a Rosie Outlook

Posted by Shirley Brady on July 13, 2011 04:30 PM

Burberry reported its first quarter earnings today, with retail sales growth of 49% a validation of the brand's strategic focus on digital innovation and emerging markets, especially China.

According to the brand's press release, "Continued innovation in Burberry’s two core categories, outerwear and large leather goods, drove nearly half of the growth in mainline sales, while Burberry Prorsum and London again outperformed, resulting in double-digit average selling price increases. Monthly flow of new fashion product, supported by synchronised digital initiatives, attracted the local luxury customer, while the increased penetration of core replenishment styles supported high tourist markets."

Fans, however, were more impressed by another piece of news: the naming of model-turned-Transformer star Rosie Huntington-Whiteley, who replaced Agyness Deyn as a regular Burberry model, today announced on Facebook as the first "Burberry Body." Her racy new campaign promoting a perfume of the same name debuts on September 1st.

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