branding together

OWN Coming to Huffington Post as Oprah and Arianna Join Brands

Posted by Sheila Shayon on May 23, 2012 12:24 PM

Two queens of American media are joining forces. The Huffington Post Media Group will launch an Oprah Winfrey section on Huffingtonpost.com in August. The announcement was made by Arianna Huffington, president and editor-in-chief of The Huffington Post Media Group, and Erik Logan and Sheri Salata, presidents of Winfrey's OWN TV network.

The Huffington Post's Oprah channel (which won't be called HuffPO) will offer “practical advice and resources encouraging people to discover their best selves and to lead happy, fulfilling lives by taking steps to attain their goals. Topics covered will include personal growth, spirituality and aspects of physical and mental health.”

While that vertical may sound like what readers can find now in Oprah's O magazine and Discovery-backed cable TV channel, the content will be created and curated by writers and producers from OWN and Oprah.com, enhanced with conversations from HuffoPo’s vast network of bloggers in “a mix of articles, blogs and interactive content that will connect with the audience on an emotional and spiritual level.” It could be the answer to Winfrey's prayers.Continue reading...

personal brands

Oprah’s OWN Not Owning It Yet

Posted by Sheila Shayon on November 3, 2011 10:55 AM

Despite Discovery Communication’s recent infusion of an additional $12 million into its joint venture with Oprah Winfrey, OWN, the high-profile cable network that launched on January 1st is still losing money.

Recent ratings from Nielsen Media’s OWN coverage ratings report viewership growth, with Oprah’s Lifeclass debut in October, anchoring primetime at 8 p.m., up across key demos. Oprah’s Lifeclass live webcasts, including interaction with viewers, posted 3.5 million plus video views to date on Oprah.com and OWN’s and Oprah’s Facebook pages.Continue reading...

brand news

Brands to Watch: Rosie's OWN, Facebook iPad App, and more

Posted by Shirley Brady on October 10, 2011 06:52 PM

Brands to Watch

Aloha Petroleum redefines brand.

Apple sees its biggest product launch ever with one million pre-orders in 24 hours for iPhone 4S.

Arista and Jive iconic music labels close, bumping Britney Spears and other artists to RCA.

BankUnited repositions brand.

Chevrolet turns 100, amps up green cred, plans new Camaro.

Chrysler whittles vehicle plan.

Conde Nast to increase branded content under new entertainment head.

Discovery banks on Rosie O'Donnell to save Oprah Winfrey's OWN network.Continue reading...

branding together

Can Rosie Save Oprah's OWN?

Posted by Sheila Shayon on August 3, 2011 10:00 AM

Rosie O'Donnell’s recent appearance in LA at the Television Critics Association U.S. TV networks' fall presentations was a big win for the comedian, and for OWN founder Oprah Winfrey.

"It's a huge, huge stamp of approval. It's almost like being knighted, to have her say she wanted me to do this for her," said O’Donnell in reference to her new boss. "I still get nervous when I get her phone calls." It’s a mutual admiration society, said Winfrey, who commented, "She could have gone to any of the big broadcast networks. But she chose to take her talent to OWN."

The Rosie Show, O'Donnell's new talk show on OWN, will revamp her old talk show for the average woman entering her fifties, inviting one guest per show to address news-driven subjects. What it will not be: a vehicle for stars to promote a project.Continue reading...

celebrity brandcasting

Oprah Takes OWNership of Her Brand

Posted by Sheila Shayon on July 13, 2011 12:30 PM

Oprah is finally taking OWNership of her fledgling TV channel.

The Oprah Winfrey Network (aka OWN) announced today that its namesake founder is stepping up to CEO and chief creative officer, effective this fall, in addition to her current role as chairman.

Erik Logan and Sheri Salata, current presidents of Harpo Studios, the television arm of Winfrey's Harpo Productions, will assume co- presidency of OWN, effective immediately, in a clear signal that Harpo will now focus all production on OWN, while Winfrey will now focus her energies on the Discovery-backed cable channel.

"I am ready to dedicate my full creative energy and focus as the full time CEO of OWN," said Winfrey. "By aligning the mission, talent and leadership of Erik, Sheri, the OWN team, the Harpo team, along with expertise of (Discovery Communications CEO) David Zaslav, Peter (Liguori, OWN's interim CEO) and all of Discovery behind us, we can unleash the full potential of the network."Continue reading...

personal brands

Is Oprah's Crown Wobbling as She Heads Out on Her OWN?

Posted by Sheila Shayon on May 11, 2011 12:00 PM

The queen of daytime TV is publically wondering if kicking off OWN while still on the air with the final (and busy) season of The Oprah Winfrey Show was the right strategic move.

"I’ve thought maybe it would have been better to wait until this completely ended and then literally use [Oprah] as a launchpad. If I had it to do differently and had thought of that option, I might have considered that a priority. But I don’t spend a lot of time in the regret mode," she says

She’s gaining some comfort from another TV veteran as she prepares to leave the comfort of her daytime perch.Continue reading...

brand commentary

Rosie O'Documaker: Oprah Taps Rosie to Oversee OWN Docs

Posted by Dale Buss on January 24, 2011 05:00 PM

No joke: Rosie O’Donnell is now in charge of a new Documentary Film Club to be launched by Oprah Winfrey’s brand new OWN Network this spring.

Some may think it's akin to making outgoing Obama administration press secretary Robert Gibbs the editor of the Washington Post. In other words, not entirely surprising, given the ideological inclinations of those involved, but a bit of an outrage nonetheless. 

Fear not, says Winfrey, who commented at the Sundance Film Festival launch (above) that she's as committed to documentaries as much as she loves books, and wants to elevate non-fiction filmmaking nationally and put it at the heart of OWN.Continue reading...

personal brands

On Her OWN: Oprah's Second Act

Posted by Sheila Shayon on November 2, 2010 02:00 PM

She may be on her OWN soon, but Oprah Winfrey's world is about to get a lot bigger.

Launching her 24/7 OWN: the Oprah Winfrey Network in a 50/50 partnership  between her Harpo Productions and Discovery Communications on January 1, the Winfrey-"curated" (as CEO Christina Norman told CNN) channel will debut in 80 million U.S. homes via cable and satellite, where it's replacing the Discovery Health Channel.

Initial bumps in development caused Discovery to increase funding to $189 million and Winfrey to increase her on-air appearances, including starring in Oprah's Next Chapter.Continue reading...

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