Best Global Green Brands 2013

tech in the spotlight

Apple’s WWDC News: Siri Makes New Friends But It's All About the Mac

Posted by Sheila Shayon on June 11, 2012 05:31 PM

In addition to an even trippier special edition of its tie-dye logo, Apple unveiled more than one dozen new products today at the brand's highly anticipated 2012 Worldwide Developers Conference. While Apple’s main growth drivers remain the iPhone and the iPad, its Mac line remains a cornerstone.Continue reading...

brand news

Brands to Watch: Dunkin' Donuts, Volt, News Corp. and more

Posted by Shirley Brady on May 4, 2011 06:30 PM

Brands to Watch

Apple addresses iPhone tracking concerns with iOS update.

Dunkin' Donuts owner files for $400M IPO.

Google, Apple, Intel and others hit with antitrust lawsuit.

Hearst adopts AOL large format ads.

Microsoft slams Google Apps as "excessive taxation." 

Milliken carpets reveals new logo.

Nature Conservancy criticized for taking money from Cargill.Continue reading...

social media

Flixster, Rotten Tomatoes, And Myspace: An Experiment In Branding Synergy

Posted by Abe Sauer on December 16, 2009 02:40 PM

MySpace is negotiating to acquire film-centered social media network Flixster. The deal, which comes after Myspace's recent acquisition of music service sites Imeem and iLike, represents a major expansion for the brand. In addition to tens of millions of users, Flixster is also a top-rated iPhone app, so the value of the site itself is not in question. But the intent behind the purchase raises some questions.

Myspace's parent, News Corp., already owns the film rating site Rotten Tomatoes, though Rotten Tomatoes isn't as focused on social networking as Flixster. Apparently, Myspace aims to combine, in one form or another, Flixster and Rotten Tomatoes. Yet the melding of two different film service and information sites could end up ostracizing both sites' audiences.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein