social media watch
Posted by Sheila Shayon on March 27, 2012 03:03 PM
The vast majority of wealth managers and private banks are dealing quite “clumsily” with social media according to a recent study of 50 leading private banks and wealth management firms by Swiss consulting firm assetinum.com.
“Amateurish” social media strategies, “hibernation” on Facebook and “tokenism attitudes” towards Twitter and YouTube are abundant.
Of the institutions assessed on a 100-point scale, the average score was 43 points. Twenty-seven of the firms did not reach half the maximum points in the Facebook category; 25 fell short in the website and mobile category; 25 scored less than half in the Twitter assessment, and for YouTube and LinkedIn the scores were 29 and 21.
While 42 out of 50 banks have Twitter accounts, just 26 are active in response to posts and only 13 posted content about wealth management. Nineteen banks have blogs with only six of those interacting proactively with consumers.Continue reading...
Posted by Shirley Brady on June 21, 2011 09:00 AM
AOL considers paid content.
Ben & Jerry's kicks off food truck in San Francisco with free ice-cream.
Bloomberg pushes for a wider TV audience.
Cadbury's Naomi Campbell ad ruled not racist.
Cartier joins Burberry, Louis Vuitton and other luxury brands by launching Youku video channel in China.
Cisco turnaround takes longer than expected.
Coca-Cola accuses Goldman Sachs of manipulating prices.Continue reading...
Posted by Dale Buss on June 20, 2011 09:00 AM
Airbus is poised to dominate Paris Air Show this week as rival Boeing decides whether to revamp or replace the 737.
Current TV sets its sights on MSNBC with Keith Olbermann and new branding.
Disney fuels product-placement formula with Cars 2.
Dollar General builds post-recession momentum.
Facebook becomes new king of display-ad revenue.
Ford launches showroom for PlayStation users and plans to buff up Lincoln brand.
Jack in the Box changes menu to promote high-margin items.Continue reading...