Anyone who has taken the time to read the label of a bottle of Jack Daniel’s Tennessee Whiskey has probably taken note of the population of Lynchburg, Tenn., the town where Jack Daniel’s is distilled: 361.

Well, its population hasn't been that number for decades, and Jack Daniel’s is replacing the folksy label with a new label that removes the population misinformation altogether and corrects a few other inaccurate details. For instance, the claim that Jack Daniel’s is the “Oldest Registered Distillery in the United States” is gone, as well as the citation of “Lem Motlow, Proprietor” — the Motlow family sold the distillery for $20 million in 1956 and it is owned by drinks giant Brown-Forman.

The new label even volunteers that Jack’s name was actually (gasp!) Jasper. But truth only goes so far. There seems little danger that your average biker is going to roll up to a bar and ask for a “shot of Jasper.”Continue reading...

England's famed Twinings brand produced one of the classier Royal Wedding-themed nods, with a special royal-tea in honor of the nuptials of William and Kate.

Its next limited-edition release isn't a tea, but a design, created by the woman who created the stunning emerald dress worn by Kate's sister and maid of honor, Pippa Middleton, at the wedding reception.

British fashion designer Alice Temperley has created an exclusive, bespoke "Temperley for Twinings" print to celebrate its "new and improved blend" of Earl Grey tea, which Twinings is credited with creating.

As Twinings notes, the "print brings to life the incredible journey of the original Earl Grey blend, created by Twinings in 1831, as it travelled across the oceans from China to the UK. This exclusive print will be featured across a range of products, including a limited edition scarf."Continue reading...

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British Royals Branching Out into Bubbly

Although Britain’s royal wedding is over, presumably bringing a halt to the proliferation of beer brands capitalizing on the event with special brews, the royal family is not done creating new boozing possibilities. The UK's Telegraph reports that more than 1,600 grapevines will be planted in Windsor Great Park, a former hunting park that is part of the Crown Estate. Chardonnay, pinot noir and pinot meunier will be planted with the aim of making an English sparkling wine. The news is getting quite a bit of buzz among English winemakers. “It is quite simply the biggest boost the English wine industry has ever had. It’s fantastic,” gushed Bob Lindo of Camel Valley vineyards.

Twitter Toasts Start of Paid Alcohol Ads

If the British royals decide to sell their sparkling wine to the masses, they just might use Twitter to advertise it. Clickz reports that Jack Daniel’s became the first alcoholic beverage brand to buy ad space on Twitter, touting its Jack Daniel’s Tennessee Honey flavored whiskey (@jackhoney on Twitter) with promoted tweets. Previously, alcohol ads were banned according to the rules of the Distilled Spirits Council of the United States (DISCUS) because Twitter’s audience was too young. Now that more than 70% of Twitter’s audience is over 21 years old, the tweets are allowed. The rules also mandated that all promoted tweets for Jack Daniel’s had to include a disclaimer that said, "Msg 4 21+ only.”

Marjorie Dufek, interactive marketing director at Jack Daniel’s parent Brown-Forman, said that Twitter reported "significantly higher than average" engagement rates for the campaign, as well as greater use of the brand name within tweets than usual for advertisers.Continue reading...

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Diet Pepsi ads fared best during Royal Wedding telecasts as viewers mostly ignored commercials.Continue reading...

What’s got 115 million members worldwide, with 300,000 plus joining daily; 1.3 million daily photo and video uploads; an estimated seven billion monthly page views; and pull-down menus that invite you to jump in "to talk about sex," "to get a massage," and "to flirt?"

Badoo is the largest social networking site you may never have heard of. The dating site is big in Brazil, where it boasts 14.1 million members; massive in Mexico, where it's got nine million members; flirty in France (8.2 million); saucy in Spain, 6.5 million; and positively Berlusconian in Italy, where it's got 6 million registrants.Continue reading...