brand and bottle
Posted by Jennifer Sokolowsky on June 10, 2011 05:30 PM
Anyone who has taken the time to read the label of a bottle of Jack Daniel’s Tennessee Whiskey has probably taken note of the population of Lynchburg, Tenn., the town where Jack Daniel’s is distilled: 361.
Well, its population hasn't been that number for decades, and Jack Daniel’s is replacing the folksy label with a new label that removes the population misinformation altogether and corrects a few other inaccurate details. For instance, the claim that Jack Daniel’s is the “Oldest Registered Distillery in the United States” is gone, as well as the citation of “Lem Motlow, Proprietor” — the Motlow family sold the distillery for $20 million in 1956 and it is owned by drinks giant Brown-Forman.
The new label even volunteers that Jack’s name was actually (gasp!) Jasper. But truth only goes so far. There seems little danger that your average biker is going to roll up to a bar and ask for a “shot of Jasper.”Continue reading...
Posted by Shirley Brady on May 30, 2011 09:00 AM
England's famed Twinings brand produced one of the classier Royal Wedding-themed nods, with a special royal-tea in honor of the nuptials of William and Kate.
Its next limited-edition release isn't a tea, but a design, created by the woman who created the stunning emerald dress worn by Kate's sister and maid of honor, Pippa Middleton, at the wedding reception.
British fashion designer Alice Temperley has created an exclusive, bespoke "Temperley for Twinings" print to celebrate its "new and improved blend" of Earl Grey tea, which Twinings is credited with creating.
As Twinings notes, the "print brings to life the incredible journey of the original Earl Grey blend, created by Twinings in 1831, as it travelled across the oceans from China to the UK. This exclusive print will be featured across a range of products, including a limited edition scarf."Continue reading...
Posted by Shirley Brady on May 23, 2011 09:00 AM
Amazon "gives away" Lady Gaga's new album for 99 cents.
AOL shuts down India portal.
Apple rumored to be planning a store in NYC's Grand Central and a curved glass iPhone.
Barnes & Noble's Nook "crushes" Amazon's Kindle in the glossy magazine department.
Cisco accused of aiding Chinese crackdown on dissidents.
Disney's Pirates of the Caribbean 4 scores fourth biggest global weekend opening.
Ellen DeGeneres boycotts Twitpic in wake of Twitter app's photo agency deal.
Ford plans in-car driver health monitoring with Medtronic.
Foursquare and Groupon reportedly in partnership talks.Continue reading...
Posted by Shirley Brady on May 18, 2011 06:00 PM
Angry Birds maker Rovio aims for IPO within 2-3 years.
Arnold Schwarzenegger scandal seen as affecting his political, not entertainment, brand.
Apple and Google askeded to FCC location tracking forum.
Clearwire taps Ericsson to take over network management.
General Mills to buy controlling stake in Yoplait.
Hershey CEO switches to Del Monte.
LinkedIn sets IPO at $45/share for $350 million.Continue reading...
brand and bottle
Posted by Jennifer Sokolowsky on May 13, 2011 05:00 PM
British Royals Branching Out into Bubbly
Although Britain’s royal wedding is over, presumably bringing a halt to the proliferation of beer brands capitalizing on the event with special brews, the royal family is not done creating new boozing possibilities. The UK's Telegraph reports that more than 1,600 grapevines will be planted in Windsor Great Park, a former hunting park that is part of the Crown Estate. Chardonnay, pinot noir and pinot meunier will be planted with the aim of making an English sparkling wine. The news is getting quite a bit of buzz among English winemakers. “It is quite simply the biggest boost the English wine industry has ever had. It’s fantastic,” gushed Bob Lindo of Camel Valley vineyards.
Twitter Toasts Start of Paid Alcohol Ads
If the British royals decide to sell their sparkling wine to the masses, they just might use Twitter to advertise it. Clickz reports that Jack Daniel’s became the first alcoholic beverage brand to buy ad space on Twitter, touting its Jack Daniel’s Tennessee Honey flavored whiskey (@jackhoney on Twitter) with promoted tweets. Previously, alcohol ads were banned according to the rules of the Distilled Spirits Council of the United States (DISCUS) because Twitter’s audience was too young. Now that more than 70% of Twitter’s audience is over 21 years old, the tweets are allowed. The rules also mandated that all promoted tweets for Jack Daniel’s had to include a disclaimer that said, "Msg 4 21+ only.”
Marjorie Dufek, interactive marketing director at Jack Daniel’s parent Brown-Forman, said that Twitter reported "significantly higher than average" engagement rates for the campaign, as well as greater use of the brand name within tweets than usual for advertisers.Continue reading...
Posted by Shirley Brady on May 11, 2011 06:00 PM
Apple and the Weather Channel sued over location-based advertising.
Chrysler may hire up to 3,000 workers.
Cisco, struggling, reveals that AT&T will power its Cius tablet.
Duncan Hines tries to broaden its appeal.
eBay stands to make $1.4 billion on Skype's sale to Microsoft, as Skypers brace for more ads.
Facebook can't keep its Mark Zuckerbergs straight.
FOX releases biometric study assessing brand effectiveness.
Gilt valuation puts web brands to test.
Google will launch Chrome laptops in June.Continue reading...
Posted by Dale Buss on May 3, 2011 09:00 AM
AT&T caps customers' broadband usage; plans Groupon competitor.
Audi plans extra shifts to trim waiting time for SUVs.
Chrysler head Marchionne details impact of Japan crisis on output.
Community Health raises hostile bid for Tenet.
Consumer Reports teams with Billshrink to offer service-comparison tools.
Diet Pepsi ads fared best during Royal Wedding telecasts as viewers mostly ignored commercials.Continue reading...
social media watch
Posted by Sheila Shayon on May 2, 2011 04:00 PM
What’s got 115 million members worldwide, with 300,000 plus joining daily; 1.3 million daily photo and video uploads; an estimated seven billion monthly page views; and pull-down menus that invite you to jump in "to talk about sex," "to get a massage," and "to flirt?"
Badoo is the largest social networking site you may never have heard of. The dating site is big in Brazil, where it boasts 14.1 million members; massive in Mexico, where it's got nine million members; flirty in France (8.2 million); saucy in Spain, 6.5 million; and positively Berlusconian in Italy, where it's got 6 million registrants.Continue reading...