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license to thrill

Coca-Cola Woos James Bond Fans With Coke Zero Skyfall Tie-In

Posted by Mark J. Miller on September 12, 2012 12:57 PM

Forget martinis and even Heineken if you want to Be Bond. Coca-Cola would like you to think, and drink, Coke Zero to get your 007 on.

When the twenty-third James Bond film, Skyfall, hits screens worldwide on October 26, Bond and brand watchers will paying close attention. The upcoming movie got an unprecedented plug from the monarch atop Her Majesty's Secret Service during the opening ceremonies for the London 2012 Olympics. The film also created a bit of stir to fans of the series because beer giant Heineken struck a deal to get some product-placement within the film, even though Bond has long been known as a fan of mixed drinks, particularly the martini.

You might say fans were shaken, not stirred, by the news — but thanks to the marketers at Coke, they have a non-alcoholic way to imbibe Bond.Continue reading...

contrabrand

Branding The Royal Wedding: Today is All About Royale with Cheese

Posted by Abe Sauer on April 29, 2011 11:00 AM

Back in 1981, the Office of Lord Chamberlain sent out a small collection of "acceptable" designs to use on commemorative items for the royal wedding.

According to the Associated Press report on April 1st of that year, these designs included "Lover's knots, the names of Charles and Diana, a picture of St. Paul's Cathedral… and the British flag, the Union Jack." It continues, "manufacturers were told the faces of the young couple should not be used on any articles of clothing except headscarves."

The piece added that most British manufacturers comply with the royal request despite that "the ban has no legal force." Of course, foreign manufacturers had no compunctions about the royals, leading to 70 members of Parliament introducing a motion to revoke the ban so that domestic producers would be as competitive as foreign counterparts.

30 years later, things are a little different.

These days, capitalizing on the royal wedding doesn't involve the word "taste." Unless of course you mean the taste of the royal wedding-themed heart-shaped donuts offered at select Dunkin' Donuts or its sibling brand Baskin-Robbins' Royal Wedding ice cream cake or the grotesquely hammy Will and Kate Papa John's pizza.Continue reading...

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