No Running of the Brides Until Macy's Puts a Ring on Bankruptcy Auction

Running of the Brides, the infamous, annual Filene’s Basement sale where brides-to-be madly dash for deeply-discounted wedding gowns, (as seen above from last year's sale at Boston's Hynes Convention Center) may have run its course, as the chain with roots dating back to 1909 continues to be dissolved.

It’s been a sad saga since Filene's Basement, the American retailer famed for its high-spirited Running of the Brides franchise — which sees shoppers line up at the crack of dawn, dress up and cheer as they storm the racks of bridal gowns — and sibling retailer Syms, known for its tagline "an educated consumer is our best customer," announced they were facing the ultimate markdown: Chapter 11 bankruptcy.

Fast forward to this week, and the indefinite postponement of a scheduled auction to sell off the intellectual property of Filene’s Basement and parent company Syms Corp. until creditors can agree on a plan to close out the bankruptcy case.Continue reading...