Best Global Green Brands 2014

in the spotlight

Pope Francis, Time's New "Person Of The Year," Is Rebranding Catholicism

Posted by Mark J. Miller on December 11, 2013 12:02 PM

The Catholic Church has gone through a rough period since the 2005 death of beloved Pope John Paul II, defending itself against revelations of massive sexual-abuse cover-up and financial mismanagement. For everyday Catholics, it was difficult to see their own religion disparaged and find themselves so detached from what had become of it.

Then came along Pope Francis, who has just been named Time’s Person of the Year. Francis was elected in March following Pope Benedict's surprise resignation, and immediately started shaking things up by choosing not to move into the opulent apartment set aside for popes, the Apostolic Palace, and instead stay in the Vatican’s guest house. He’s the first pope to not live in the papal apartments since Pope Pius X, who reigned from 1903-1914. That was just the start for Francis. Continue reading...

brand news

In the News: YouTube, Amazon, Pfizer and more

Posted by Dale Buss on May 6, 2013 09:15 AM

In the News

YouTube close to launching paid subscription channels, reports say. 

Amazon launches first Android app-store in China, ahead of Google

Pfizer lets bashful buyers get Viagra online.

Al Jazeera America plans to open Detroit bureau.

Asustek plans to make small Windows 8 tablets.

Audi considers doubling production at Mexico factory under construction.

Berkshire Hathaway provides peek at era after Buffett.

BuzzFeed takes steps to expand foreign news.Continue reading...

celebrity brandcasting

Glenn Beck Fools All with 'New' 1791 Denim Brand

Posted by Abe Sauer on October 15, 2012 05:43 PM

"Death to tyranny" reads one of the t-shirts offered from right wing radio host Glenn Beck's new denim and clothing brand, 1791. The tyranny shirt is sold, online only, alongside jeans and other message shirts with shallow, jingoistic messages of Americana including cherry trees and Native Americans. All products are, of course, made in America.

The 1791 brand, which launched as a charity clothing line 11 months ago, is the latest extension of a dwindling Beck empire. It is also the latest brand line from a right wing radio host looking to leverage popularity to fill his own pockets. The problem for Beck's particular endeavor is that the market is currently filled with a glut of Tea Party-focused products.Continue reading...

brand news

In the News: Amazon, Google, Virgin and more

Posted by Dale Buss on April 16, 2012 09:01 AM

Amazon looms as nemesis of book publishers, as children's book publisher pulls its titles.

Apple denies designer Philippe Starck's claim of 'revolutionary' device.

Arby's makes social media blunder over Rush Limbaugh advertising.

Archie comics legal battle heats up.

Audi may select its North American plant site this week, with Mexico the favoriteAutomotive News says.

CBS emphasizes hard news to regain an edge.

Citigroup reports better-than-expected revenue growth.Continue reading...

personal brands

Limbaugh, Media, Move on From Fluke Uproar

Posted by Dale Buss on April 2, 2012 06:02 PM

Not surprisingly, the American news media have begun to move on from the outcry over Rush Limbaugh and the crumbling of his radio empire in the wake of the radio host's Sandra Fluke comments.

Chalk it up to subsequent breaking news, such as the Trayvon Martin case in Florida, nudging the right-wing radio commentator off the front pages of newspapers and websites in the past month. Or is it that, almost a month after Limbaugh's March 5th apology to Fluke, things are turning out differently than many on the left had hoped and imagined?Continue reading...

brandcameo

Is Apple A Secret Rush Limbaugh Advertiser?

Posted by Abe Sauer on March 20, 2012 04:09 PM

For nearly 30 minutes on Monday, a full sixth of his show, Rush Limbaugh raved about the new iPad.

Limbaugh's plug of the new iPad is just his newest Apple infomercial. "El Rushbo" has in the past raved about other Apple products, including the iPod. In 2008 he declared that his "life has changed" thanks to Apple's iPhone.

So, we put it directly to Rush: Are you on Apple's payroll?Continue reading...

brands under fire

Rush Limbaugh Takes to Twitter as Mike Huckabee Hones In

Posted by Dale Buss on March 19, 2012 04:01 PM

Recognizing the outsized role that use of social media by his critics has played in peeling advertisers away from his radio show, Rush Limbaugh has gone on the offensive. And not in the usual way, through his monologues. He finally decided to take Twitter seriously by launching and authoriing a @RushLimbaugh account.

"I'm activating my account and using it for strategic purposes," he declared on Thursday before letting loose a series of tweets that has included, for example, calling out a "good story" on the Daily Caller website about the contretemps and another one on the site LegalInsurrection.com about the role that the liberal media watchdog group, Media Matters for America, has played in inflaming marketers' passions against the Rush Limbaugh Program.

"Thare are a [few] things I want to get out there and not waste valuable broadcast time to do it," Limbaugh stated by way of partially explaining his newfound fondness for Twitter. "And you [listeners] can re-tweet it, so it ends up saturating the Twitterverse."Continue reading...

brand news

In the News: Apple, Kodak, UPS and more

Posted by Dale Buss on March 17, 2012 11:49 AM

In the News

Apple plans to spend $45 billion of cash hoard on $10 billion stock buyback and share dividend yet may have to deal with rising brand dislike as it discusses today its plans for $100-billion cash horde.

Apple critic Mike Daisey changed his one-man show after admitting fabrications, while Foxconn declines to sue.

Boeing faces concerns about aging of 737.

Chevron executives can't leave Brazil.

Cumulus Media debuts radio program featuring Mike Huckabee to challenge Rush Limbaugh Program.

E! Network signs Clint Eastwood and family to reality TV series.

Facebook spends less on R&D than rivals.Continue reading...

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