Best Global Green Brands 2013

fashion therapy

Fashion Watch: Burberry's A/W Campaign, Levi's New Brand President

Posted by Shirley Brady on May 29, 2012 02:35 PM

Burberry released the campaign for its Autumn/Winter 2012 collection, starring British actress Gabriella Wilde and musician Roo Panes. The black and white campaign, shot by fashion legend Mario Testino, uses London as the backdrop. "We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way," explained Burberry chief creative officer Christopher Bailey.

In other fashion/luxury news today:Continue reading...

that's entertainment

Comcast Kicks Off Celeb-Backed Minority-Owned Networks, But Will Anyone Watch?

Posted by Sheila Shayon on March 9, 2012 05:46 PM

As part of its deal to acquire NBCUniversal, Comcast agreed to launch more minority-owned networks by 2014 — and it's doing just that. From a music and pop culture hub called Revolt from Sean "Diddy" Combs, to a startup backed by Magic Johnson, it's a mixed bag that helps America's biggest cable operator appease the feds — but will it really do much for diversity — or TV viewers?Continue reading...

brands under fire

Lowe’s Hammered for Pulling Ads From TLC's "All-American Muslim"

Posted by Mark J. Miller on December 12, 2011 01:01 PM

America's Lowe's Home Improvement chain has found itself in a tricky spot after pulling its ads from a new reality show on Discovery's TLC cable network, All American Muslim. The action was preceded by pressure from the conservative Florida Family Association, the Associated Press reports.

The FFA claims that the month-old show (it premiered Nov. 13) about five Muslim-American families outside Detroit is "propaganda that riskily hides the Islamic agenda's clear and present danger to American liberties and traditional values," the AP notes.

However, the pulling of the ads has put a spotlight on Lowe’s that the company surely did not want.

California state senator Ted Lieu called the company’s choice "un-American" and "naked religious bigotry," and is asking consumers to boycott the chain. He also is considering taking legislative action against the store “if Lowe's doesn't apologize to Muslims and reinstate its ads.”Continue reading...

brand news

In the News: Pepsi Grooves, SABMiller Nabs Foster's, Zipcar Friends Facebook

Posted by Dale Buss on September 21, 2011 09:01 AM

In the News

Pepsi returns to musical roots in spots for tonight's debut of The X Factor on Fox, while the UK version of the show copes with criticism over treatment of contestant. Meanwhile, analysts say that PepsiCo shareholders could reap big gains if the company executes a strategic split-up.

SABMiller gets Foster's to accede to a deal.

Burger King's post-King advertising clicks with consumers.

AOL needs Patch to turn a profit.

Apple schedules Oct. 4th press conference, presumably for iPhone 5 reveal.

CBS scores huge ratings for first episode of Two and a Half Men with Ashton Kutcher, including setting a Canadian TV record.

Chipotle sees strong growth potential from ShopHouse Asian eateries.

Chrysler seeks to keep lid on UAW pay through 2019.Continue reading...

user-generation

Bombay Sapphire Projects Fan's Imagination on London

Posted by Shirley Brady on June 9, 2011 10:00 AM

Bombay Sapphire treated Londoners to a 3D projection last night at the Battersea Power Station. As part of its "Infused with Imagination" campaign, the projection was based on a fan's design: Albania's Erjola Veliaj, the winner of a global competition that launched in December on its Facebook page.

His idea was the fan favorite: to turn the power station into a rainbow of changing colors (inspired by a Rubik's Cube) that morphed into the brand's iconic blue, all reflected in the water of the Thames.Continue reading...

personal brands

Twitter Feud Takes Down Celeb Tweeters

Posted by Shirley Brady on February 18, 2011 05:00 PM

Twitter has booted UberMedia's Twitter apps — UberTwitter, Twidroid and Ubercurrent — in a punitive measure against owner UberMedia. CNNMoney calls it the start of a war. As a result, the following celeb accounts using its APIs were temporarily suspended:

• Pop star Rihanna (Almost 3.4 million followers)

• Re-retired cyclist Lance Armstrong (2,743,762)

• Musician Questlove of The Roots (1,478,297)

• Producer Russell Simmons (642,382)

• NFL legend Warren Sapp (511,242)

• NBA star Baron Davis (231,550)

• Actor Donnie Wahlberg (163,632)

• NFL hall of famer and ESPN analyst Mark Schlereth (78,862)

• NFL player Darnell Dockett (59,852)

• World Series pitcher C.J. Wilson (46,501)

Update: UberMedia tweeted that it met Twitter's terms and the impacted accounts have been reinstated. UberMedia CEO Bill Gross discusses the standoff with Om Malik.

long arm of the law

Russell Simmons Sues Over Brand Licensing

Posted by Barry Silverstein on September 10, 2010 11:45 AM

Russell Simmons, who pioneered hip hop with the formation of the record label Def Jam and clothing brands American Classics, Argyleculture, and Phat Farm, has filed suit against The Millwork Trading Co. LTD (Li & Fung, USA), a division of a Hong Kong apparel-sourcing firm.

Simmons claims that Li & Fung USA first approached him about licensing the American Classics brand in 2007, which he describes above as a mass-market brand inspired by Walmart.

Proceeding on good faith, Simmons says he told the company that "Simmons Design Group's main focus was Argyleculture, and that the two brands needed to work synergistically and belonged together." Li & Fung's brand interests, however, apparently favored class over mass.Continue reading...

brand news

In the News: BP Forges Ahead

Posted by Shirley Brady on June 25, 2010 06:15 PM

BP CEO Tony Hayward tells investors he won't resign as company orders (and touts, above) Kevin Costner's water-filtering technology.

Apple's iPhone 4 notched 1.5 million estimated sales on first day (majority being upgrades) as "death grip" mystifies.

Coca-Cola's first promoted trend on Twitter netted 86 million impressions in 24 hours.

ESPN's LeBron Tracker (sponsored by Captain Morgan Rum) follows NBA star's moves as a free agent.Continue reading...

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