The stakes for Ryan Braun, last season's National League Most Valuable Player in Major League Baseball, couldn't be higher after word has leaked out that he tested positive for a substance the game has banned. Not only his reputation is at stake but also a 57-game suspension and about one-third of his 2012 salary, should he not be able to overturn MLB's finding on appeal.

Braun, the left fielder for the Milwaukee Brewers, apparently is pleading that the tests somehow have been mishandled or misinterpreted amid the league's complex process, but no player ever tested positive has won on appeal. In any event, the league's final ruling isn't likely to come until January.

Meanwhile, the brands behind Braun's increasingly significant commercial endorsements are bound to be none too happy about any of this. Nike, AirTran Airways, and Cytosport, makers of Muscle Milk, had ties with Braun before he was bestowed the MVP award in November. Presumably, a number of other brands have been exploring the rising endorsement potential of the young star who is telegenic and, until now, has had a squeaky-clean reputation.Continue reading...

Amazon considers remedy for Kindle faults.

Anheuser-Busch InBev plans reality show for Budweiser brand.

Apple and HTC face judgment day on patent dispute, as Apple celebrates 100M apps from the Mac App Store and The Beatles' success on iTunes.

AT&T reportedly gets a break in its T-Mobile acquisition plan.

Auto Nation seeks new dealerships in existing Sun Belt markets, while U.S. auto dealers get creative with promotions.

Diamond Foods faces challenge over payments to walnut growers, complicating acquisition of Pringles from P&G.

Disney Four Seasons hotel begins construction.

General Mills takes G-WIN digital innovation initiative global.

GM faces potentially long investigation of Volt fires.Continue reading...

Quick quiz of your baseball knowledge: Which National Leaguer leads all other players in his league in votes for the starting lineup of the July 12 All-Star Game in Phoenix? It’s not the injured Albert Pujols of the Cardinals.

Which same player is one of only two in professional baseball who is signed with the same team through 2020? It’s not Ryan Howard of the Philadelphia Phillies.

And which same slugger, a member of the Milwaukee Brewers, hit the eighth-most home runs (128) of any player in Major League history through his first four seasons? It’s not Prince Fielder.

The correct answer: Ryan Braun, one of the biggest-time players to make his first appearance at the new Yankee Stadium without recognition as such.

Blame that largely on the fact that Braun has played from the start in one of the league’s smallest markets on a team that has made only one playoff appearance in decades.Continue reading...