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You've Gotta Be Leaf: Nissan Wants to Rule Green Vehicles

Posted by Mark J. Miller on October 25, 2011 02:04 PM

Nissan has only sold about 16,600 Leafs, the manufacturer’s electric-car offering, since they came on the market in December 2010, according to the Associated Press. But that doesn’t mean that the company is going to make fewer of the autos.

With the Leaf just voted Europe's EV of the Year, the AP reports that Nissan “is aiming to be the world's No. 1 in green cars, targeting cumulative sales of 1.5 million zero-emission vehicles with alliance partner Renault SA of France.”Continue reading...

brand news

Brands to Watch: Hulu, Google+, T-Mobile, GM

Posted by Shirley Brady on August 31, 2011 06:51 PM

Brands to Watch

Hulu reportedly draws bids from Amazon, Yahoo and Google.

Google+ usage plateaus, while Google dominates US web brands, adds offline access to Gmail and apps in boost for Chromebook.

Dish Network revels in blocked AT&T merger with "challenger brand" T-Mobile, while AT&T forges on with $700 HTC Jetstream Android tablet announcement.

GM reboots "Chevy Runs Deep" campaign.

Amazon's Android tablet could erode Apple's iPad dominance, while @author program elevates writers' brands.

Apple may have another lost iPhone fiasco on its hands.

Britney Spears' medical records protected by judicial decision in branding lawsuit.Continue reading...

personal brands

Personal Brand Stand: Golden Girl Betty White To Host SNL

Posted by Suzanne Blecher on March 12, 2010 03:43 PM

The underground guerilla marketing campaign has worked. Betty White will host Saturday Night Live on May 8, the Mother’s Day episode. White never asked for the gig, and in fact, turned it down three times previously. But White, who describes herself as "not New York at all," is changing her mind after a surprising and rousing show of support on social media platforms.
White’s appearance in a Snickers Super Bowl commercial (above), in which she's tackled by a football player, topped USA TODAY's Ad Meter poll. The spot prompted a Facebook campaign, where a "Betty White to Host SNL (please?)!" group attracted almost half a million members.Continue reading...

brand revival

Sundance Film Festival Gets Back Into Character

Posted by Roxanna Bina on January 22, 2010 10:47 AM

When is an independent film festival no longer independent?

When it becomes the Sundance Film Festival, apparently.

The evolution of any independent art form -- from music and film to art and literature -- into the mainstream is often a slow and barely discernable process. What started as an underground venture somehow ends up attracting celebrities sporting Oakley’s lip balm and Lia Sopia jewelry.

The Sundance Film Festival, even according to the most forgiving definition of the term “independent,” is hardly that – at least anymore. And this reality is a problem for both the festival’s name, and its brand.Continue reading...

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