Posted by Dale Buss on March 13, 2013 09:39 AM
FTC clarifies rules for social and mobile advertising.
Reader's Digest reports big gains among advertisers and readers.
Samsung deals with high expectations for Galaxy S IV as it outspends Apple on marketing.
BBC World News launches global marketing campaign.
Boeing gets FAA initial approval of battery fix for Dreamliner and wins $15 billion order from Ryanair for current 737 plane, report says.
Cadbury's Silk undergoing brand "renovation."
Chevrolet accelerates dealer infotainment training.Continue reading...
Posted by Dale Buss on February 27, 2013 09:09 AM
AB InBev fiercely denies allegations that it waters down Budweiser, as its earnings are boosted by U.S.
Twitter sees potential valuation soar as it mulls IPO.
Cablevision sues Viacom for making it run second-tier channels.
AMC is propelled by "The Walking Dead."
Apple is expected to address cash horde at annual meeting as it tries to crack India market with iPhone.
Asus plans aggressive push in U.S. PC market.
Boeing encounters lack of battery expertise as probe of Dreamliner drags on.
Facebook opens up its ad exchange to sell everything but Google.
GM CEO Dan Akerson requests no pay raise for second year in a row.
Huawei kicks off branding campaign at Mobile World Congress.
In-N-Out Burger is kept on track by heiress.
Kraft debuts theme of Velveeta as "liquid gold."
Macy's plans to intensify digital efforts and issues upbeat outlook.
Milwaukee Brewers renew deal with long-time sponsor Miller Lite. Continue reading...
Posted by Shirley Brady on June 21, 2012 08:51 AM
McDonald's UK will introduce Mad Men-inspired uniforms at London 2012 Olympics venue.
Kia Soul scores in J.D. Power auto quality study while Lexus repeats as #1 overall and Ford and Chrysler slip in key automotive rankings.
Starbucks to open first tea-only store under Tazo brand.
Facebook Credits system is being phased out for new payment platform, while IPO attracts Capitol Hill inquiry, "like" button migrates to third-party mobile apps, and unique visitors drop.
Apple fined in Australia for misleading iPad advertising.
BlackBerry-maker RIM downsizes workforce.
Cabot to buy Norit for $1.1 billion.
Cannes Lions announces winners for creative effectiveness, media, mobile and outdoor.Continue reading...
Posted by Dale Buss on June 20, 2012 09:01 AM
Barnes & Noble losses continue on Nook as e-reader competition intensifies.
Bridgestone surrenders Super Bowl halftime show.
Coca-Cola creates global TV series for Summer Olympics.
Facebook gains support for advertising from Ford and Coca-Cola.
FedEx CEO predicts industry shifts as airport-to-airport business stalls.
Ford uses big data to inform marketing and design decisions at Silicon Valley lab.
GM unifies global design strategy.
Kimberly-Clark enlists Mexican TV star for Huggies campaign.
J.C. Penney to tweak message but not strategy in wake of president's ouster this week.Continue reading...
Posted by Shirley Brady on October 19, 2011 08:55 AM
Apple reports China as its second-largest market by sales after US. Apple stores will close for a few hours today for an employees-only memorial webcast celebrating Steve Jobs' life.
Amazon's IMDb sued for disclosing actress' real age, while digital deal with DC Comics irks rivals.
Audi-Ford price gap is widest since 1999.
Bank of America is no longer America's largest bank.
Deezer to launch music streaming service in more than 100 countries.
Diageo triumphs in alcohol brand battle.
Disney battles environmentalists at parks, while fans crash website in search of princess dolls.Continue reading...
Posted by Dale Buss on July 26, 2011 09:00 AM
Airbnb fetches $1 billion initial value.
Bentley ponders adding SUV.
Borders sees talks to save a few dozen stores fail.
Credit Suisse eyes layoffs.
EA Sports taps into college-football devotion.
Ford reports profit dip due to cost pressures.
GE moves its x-ray headquarters to China.Continue reading...
Posted by Shirley Brady on April 1, 2011 10:00 AM
Happy April Fools' Day! Some of the better branded pranks today, starting with YouTube's 100th anniversary nod to the best viral videos — sorry, "pictures" — a century ago, with a wink to their modern-day inspiration. Also part of the gag: vintage merchandise and a "1911" button (above right) at the bottom of videos today, turning them into silent films with an old-timey scratchy, sepia-toned look.
Below, check out more April Fooling Around from BMW, Ford, Groupon, Ikea, KFC, LinkedIn, Nike, Starbucks, Toshiba, Virgin, Whole Foods, and more — and let us know what you think of it all by commenting on our debate.Continue reading...
Posted by Shirley Brady on December 7, 2010 05:15 PM
Bank of America agrees to $137 million fine as US inquiry continues.
Contrave cleared to become first prescription diet pill in US in more than a decade.
Donald Trump says he's "seriously considering" a run at the White House.
Elizabeth Edwards loses battle with cancer.
Google unveils laptop with Chrome OS.
Oprah continues promotional blitz with Dec. 9th Jeopardy! appearance.
Royal Bank of Scotland is on the hot-seat in UK parliament.Continue reading...