brand strategy
Posted by Sheila Shayon on May 22, 2013 12:41 PM

German software company SAP is looking to break out of the mold and hire hundreds of people with Autism, recognizing their unique talent for information technology. By 2020, the company plans to have 1 percent of its global workforce of 65,000 employees be individuals with autism.
SAP executive Luisa Delgado told the BBC that the company believes that "innovation comes from the edges." While it is a developmental disorder, Autism has a very broad spectrum, and many people afflicted with the disorder demonstrate an impressive attention to detail and are highly focused and intelligent. "Only by employing people who think differently and spark innovation will SAP be prepared to handle the challenges of the 21st Century."Continue reading...
mobile brands
Posted by Mark J. Miller on February 18, 2013 12:44 PM

Across the globe, people everywhere are pulling out their cell phones and tablets and e-readers—in buses and trains, in hallways and doorways, on beaches and ski lifts, in bedrooms and in bathrooms. Everywhere, the world is turning to look at mobile devices. Those devices may be getting all the attention out in the world, but the mobile world is much deeper than that, of course, and will have many ramifications for how the world lives.
The mobile world will be taking a close look at itself when the annual Mobile World Congress opens in Barcelona on Feb. 25th. To kick things off, the mobile world’s major association, the GSMA, will showcase how it expects mobile will change in the future by building a “Connected City” that expands on last year's connected house exhibit by featuring everything from a town hall, department store, and apartment to an electrical store, hotel, cafe and lounge, and a car showroom, among other things. With each location, different brands and innovations will be featured.
At MWC's fully connected city street, AT&T will showcase how people can manage their energy consumption and home security. Deutsche Telekom and IBM will show off how their using mobile help create better public transportation as well as energy, security and water management. Aston Martin will show off a bike that features embedded sensors that communicate with an on-board computer to help athletes get a slew of data on how they are performing.Continue reading...
More about: Mobile, Conferences, Mobile World Congress, GSMA, Android, Aston Martin, Accenture, AT&T, Deutsche Telekom, Digi, Google, Google Play, IBM, Intel, LG, Nokia, Samsung, SAP, Vodafone, Connected City, Smart Cities, Digital Life, Digital
political season
Posted by Mark J. Miller on September 17, 2012 04:12 PM
It’s hard to know right now how the good people in the swing states of Florida, Ohio, Virginia, New Hampshire, Wisconsin, Iowa, Colorado, and Nevada will be voting on Nov. 6, but you can get a sense of what the campaign managers for President Obama and Mitt Romney think by watching how they spend their ad dollars.
Romney seems to have given up on Michigan, where he was born and his father served as governor, for the time being since his campaign has “abandoned their (advertising) efforts” in those two states, according to CBS Boston. Wherever the money is spent, though, there will be heaps of it. Total political ad spending this year is expected to add up to $1.1 billion, and only a third of that has been spent so far, according to Kantar Media's Campaign Media Analysis Group.
With the Romney camp sharpening its messaging and Team Obama getting tougher on China by filing a complaint via the World Trade Organization, get ready to see a whole lot of political ads, America, such as the latest from the Obama and Romney campaigns, above and below.Continue reading...
More about: Advertising, Politics, US, Political Brands, Barack Obama, Mitt Romney, DNC, RNC, GOP, Dow Chemical, IBM, SAP, Siemens, WTO, China, Automotive
brand news
Posted by Dale Buss on July 25, 2012 09:02 AM

Apple launches Mountain Lion OS and fires pre-trial salvo including $2.5 billion damage claim at Samsung while reporting cooling iPhone sales soft earnings report.
New York Yankees look to leverage Ichiro Suzuki's personal brand.
Skype founders break up as eavesdropping concerns arise.
American Airlines ready to evaluate merger possibilities.
Ann Taylor brings back Kate Hudson for fall campaign.
Canon cuts full-year outlook.
Caterpillar begins to wear down some unionists in strike.Continue reading...
More about: Brand News, ABC News, American Airlines, American Idol, Ann Taylor, Apple, Batman, Christian Bale, Bratz, Canon, Caterpillar, Domino's, Ford, Fox, Google, GSK, Intel, iPhone, JCPenney, Joe Fresh, Lady Gaga, Levi Strauss, MCA Entertainment, Mac, Mars, Milky Way, Monsanto, NBA, New York Yankees, Pepsi, PepsiCo, Popchips, Samsung, SAP, Skype, Smithfield Foods, Toshiba, Warner Bros., Ichiro Suzuki, Kate Hudson, Katy Perry
doing good
Posted by Sheila Shayon on June 4, 2012 10:01 AM
(RED) has announced (RED)Music, a place to buy exclusive tickets and packages from top artists and a centerpiece of the organization's inaugural (RED) Rush to Zero campaign, running June 1-10 to raise funding and awareness to deliver an AIDS Free Generation by 2015.
“The virtual elimination of mother-to-child transmission of HIV is part of the eight Millennium Development Goals, which range from halving extreme poverty to halting the spread of HIV/AIDS by the target date of 2015,” said the press release.Continue reading...
More about: (RED), Philanthropy, Corporate Citizenship, Apple, Starbucks, Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Bugaboo, Claro, Nike, Penfolds, SAP, AIDS Telcel, American Express, Music, Entertainment, Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Solange Azagury-Partridge, Bottletop, TOUS
brand news
Posted by Shirley Brady on May 23, 2012 08:50 AM

Facebook I.P.O. raises regulatory concerns, as regulators review Morgan Stanley's pre-Facebook IPO actions and the social network's share price drops 18% below IPO price and shareholders worry. NASDAQ is also being sued by an irate investor, while Facebook, its bankers and CEO Mark Zuckerberg are also being sued. One hot commodity: Zuckerberg's post-IPO secret wedding to Priscilla Chan sees Claire Pettibone-designed wedding dress "go viral."
Apple's iPad played a key role in the largest debt restructuring in history, with 100 iPads saving Greece $140 billion. European banks were less prepared for the Greek economic crisis.
SAP to acquire Ariba for $4.3 billion in push into cloud.
Alcatel-Lucent technology made the Internet five times faster.
Amazon's massive cloud business raises questions.
FOX's American Idol lost nearly a quarter of its still-huge audience this season.Continue reading...
More about: Brand News, Alcatel-Lucent, Amazon, American Idol, Apple, Ariba, Axe, Baidu, Band-Aid, BT, Burberry, Claire Pettibone, CNN, Danone, Dunkin' Donuts, Egypt, Evian, Facebook, FOX, Google, Greece, Heineken, Hulu, IAC, iPad, JPMorgan, Lenovo, M&S, Mastercard, Morgan Stanley, Muppets, Novo Nordisk, Pinterest, RailAmerica, Samsung, SAP, Tesla, TOMS, UEFA, UGG, Uniqlo, Victoria's Secret, Volvic, YouTube, Barry Diller, Lenny Kravitz, Mark Zuckerberg
brand news
Posted by Dale Buss on May 14, 2012 09:02 AM

Yahoo CEO and five board members step down as Ross Levinsohn named interim CEO and Scott Thompson discloses he has cancer.
Apple drops "4G" from UK iPad ads and reportedly bringing retina display to MacBook Pro while Foxconn prepares for Apple TV production.
Facebook co-founder renounces U.S. citizenship to avoid $600M in taxes as almost-over IPO roadshow focuses on mobile and Apple co-founder Steve Wozniak wants in. (Also, wish Mark Zuckerberg a happy 28th birthday today.)
ABC bids adieu to Desperate Housewives.
Ally mortgage unit files for bankruptcy.
Avon weighs sweetened offer from Coty. (Update: Coty withdrew its offer late Monday.)Continue reading...
More about: Brand News, ABC, Ally, Apple, Avon, Canon, Cathay Pacific, CBS, Coty, Foxconn, GM, Google, Groupon, iPad, JPMorgan, Kickstarter, Kodak, LightSquared, Michael J. Fox Foundation, NBC, Nike, Nissan, Opel, Panasonic, Pinterest, Pizza Hut, Real Simple, 7-Eleven, SAP, Subaru, Time, Us Weekly, Wenner Media, Whole Foods, Yahoo, Sergey Brin, Howard Stern, Mark Zuckerberg
brand news
Posted by Dale Buss on April 16, 2012 09:01 AM

Amazon looms as nemesis of book publishers, as children's book publisher pulls its titles.
Apple denies designer Philippe Starck's claim of 'revolutionary' device.
Arby's makes social media blunder over Rush Limbaugh advertising.
Archie comics legal battle heats up.
Audi may select its North American plant site this week, with Mexico the favorite, Automotive News says.
CBS emphasizes hard news to regain an edge.
Citigroup reports better-than-expected revenue growth.Continue reading...
More about: Brand News, Amazon, Angry Birds, Apple, Arby's, Archie Comics, Audi, bmi, British Airways, CBS, Chevrolet, Citigroup, Coca-Cola, Coke, Crowdsourcing, Disney, Facebook, FCC, FDA, Food Network, Ford, Fox, GM, Google, IAG, Kodak, Mars, McDonald's, Mountain Dew, Mustang, Open Table, Oracle, Pandora, Peugeot, Pink Slime, Renault, Rovi, SAP, Sony, Suzuki, Tesco, Rush Limbaugh, Virgin, Virgin Atlantic, Walmart, YouTube, Lil Wayne, London 2012, Olympics, Mascots