Posted by Mark J. Miller on May 31, 2012 03:01 PM
It’s hard to know if architectural icon Frank Lloyd Wright liked such products as Pledge, Windex, Ziploc, and Fantastik, but there is one thing for sure: The folks that manufacture those products, SC Johnson, love Wright.
The 126-year-old megabillion-dollar company — which is so proud of its buildings' architecture that there's a top nav link on the corporate website — is kicking off a new on-site art gallery at its corporate HQ with an exhibit entitled “At Home with Frank Lloyd Wright” on its Wright-designed campus this weekend that is free to the public. The exhibition collects some of Wright’s Prairie Style designs and related artifacts, according to a press release.
“SC Johnson’s history with Frank Lloyd Wright spans many decades, and his impact on our headquarters campus is enduring,” stated Fisk Johnson, chairman and CEO of SC Johnson. “But Wright’s influence goes beyond that, to the home.”Continue reading...
truth in advertising
Posted by Barry Silverstein on November 24, 2010 12:00 PM
When a consumer reads the tiny type on the side of a can of furniture polish, window cleaner, or air freshener, they may be puzzled, surprised, or even angry —depending on their knowledge of chemicals and additives. But these days, with increasing concern about product contents, some manufacturers are making sure consumers are well-informed.
SC Johnson & Son, a leading maker of household products such as Glade, Pledge and Windex, is taking consumer empowerment one step further. On Thanksgiving, the company will begin to air ads in which its chairman and chief executive, Herbert Fisk Johnson III (known as Fisk) will commit to disclose the ingredients of all of its household products.Continue reading...
Posted by Stephanie Startz on September 30, 2009 06:18 PM
Using the Clinton Global Initiative as their platform, Procter & Gamble unveiled its new "Future Friendly" campaign, a multi-brand initiative to educate and encourage consumers to make sustainable choices. P&G marked the occasion with the introduction of a new, "green" Pampers brand diaper, and pledged to provide four billion liters of clean drinking water throughout the developing world through the Children's Safe Drinking Water program. (P&G won a 2005 "green" award for their water purification system.)
Modeled after successful efforts in the UK and Canada, the P&G campaign contends for market share against recent "green" products from Arm & Hammer, SC Johnson, Kimberly-Clark and Clorox. Procter & Gamble differentiates itself by claiming their existing products use less waste, energy and packaging, and by directing the campaign towards mainstream consumers who prefer to remain with trusted brands, yet desire a sustainable product.Continue reading...