For Southwest, 40 is a magic number. The airline just turned 40, so it will celebrate by holding 40 conservation projects from the East to West Coasts of the U.S. during its "Conservation In Action Tour," which started last Friday in Southwest's home town of Dallas. Sony, American Eagle Outfitters, and The Coca-Cola Company are sponsors of the tour. 

Southwest employees will team up with the Student Conservation Association (SCA). Over 700 Southwest employees participated in the first projects in Dallas, which included work on behalf of Rochester Park, the Texas Trees Foundation, and Trinity River Audubon Center.Continue reading...

Going green may not be as easy as a walk in the park, but it may be a picnic if the Nature Conservancy's Earth Day theme pans out. Picnic for the Planet is a "celebration of the planet we live on, the food it provides and the people we share it with. In short, the planet does a lot for us — we should take it out for lunch."

More than just an appeal to foodies and organic eaters, the organization's goal is to encourage people to eat outdoors on April 22nd "to enjoy good food in the company of great people" — and, of course, notice and appreciate nature. Pleasant, but hardly the call to action and eco-rallying that spurred the first Earth Day in 1970.Continue reading...