Our most-read blog posts of the past week range from Justin Bieber's Perfume to Lady Gaga's marketing blitz for Born This Way, her new album:

#1 Justin Bieber's New Perfume Gives Back While Taking From Marc Jacobs

#2 U.S. Navy Finally Applies To Trademark "Seals"

#3 Yes, Nike Knows It Just Released The 'Air Croc'

#4 Zombies Ate My Marketing Plan: CDC Stunt Runs Amok

#5 Pepsi's Green Cups Square Off With Coca-Cola's PlantBottles

#6 Ashton Kutcher Gets an A+ for Personal Branding

#7 Brands do the Time Warp (Again)

#8 Thanks to "The King's Speech" Director, Captain Morgan is Now a Gritty Badass

#9 USAA Gets Top Marks for Customer Experience

#10 It's Lady Gaga's World (We Just Live In It)

Disney withdraws SEALS trademark application in deference to the US Navy's trademark application.

Google will announce mobile commerce details tomorrow in New York.

Maria Sharapova is launching a lifestyle brand called Sugarpova.

Oprah's sign-off today, ending her 25 year-run as the queen of daytime TV: "To God be the glory." Peter Liguori, the interim CEO of Winfrey's OWN Network, also got a sweetened contract from co-OWNer Discovery Communications.

Univision releases a Groupon clone, Ufertas.com, aimed at US Hispanic consumers and brands.

The Navy Seals' next mission? Trademark themselves before Disney does.

Last week we reported that NovaLogic, Inc. had attempted to trademark "Seal Team 6" in both 2002 and 2004, years before Disney applied for the same trademark just days after the announcement identifying that specific team as the one that killed Osama bin Laden. Both of NovaLogic's applications were dormant at the time of Disney's application.

They weren't the only ones sensing a branding opportunity. On May 13, ten days after Disney's post-bin Laden application, the U.S. Department of the Navy filed two trademark applications.Continue reading...

Apple reportedly cuts licensing deal with EMI and moves closer to cloud-based music service, as iPad sales impact HP and Dell.

AT&T presses case for T-Mobile merger.

CBS brings Ashton Kutcher and his Two and a Half Men co-stars at advertisers' fall upfront.

Citigroup awards CEO Vikram Pandit with big retention package.

Coca-Cola launches 2012 Olympics promotion a year early.

Delta cuts capacity to Europe with Air France as airline’s executives recount complex merger with Northwest.

Disney reportedly seeks to develop TV series about SEALS team that killed Osama bin Laden.

Facebook gets new scrutiny over kids in social ads.

Gap CEO undertakes urgent revamp of the brand.Continue reading...