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brands under fire

Toyota and Saatchi in Legal Headlights Over 'Virtual Lunatics' Campaign

Posted by Sheila Shayon on September 16, 2011 11:31 AM

Toyota and its agency Saatchi & Saatchi are being sued for $10 million for a guerilla marketing campaign run amok. 

The campaign, launched in 2008 to promote sales of the automaker's 2011 Matrix model, was dubbed "Your Other You” — a name that tipped off that doppelgangers might be heading consumers' way. Little did consumers know was based on ‘virtual lunatics’ harassing unsuspecting real people.

With a tagline of "Get in touch with your dark side. YourOtherYou.com", the concept ran as follows: "YourOtherYou is a unique interactive experience enabling consumers to play extravagant pranks. Simply input a little info about a friend (phone, address, etc.) and we’ll then use it, without their knowledge, to freak them out through a series of dynamically personalized phone calls, texts, emails and videos."

That Toyota and its agency didn't suspect that "freaking people out" might be construed as "terrifying unwitting victims" will be discussed in marketing and advertising classes for years to come.Continue reading...

brand news

In the News: J&J, HP, ADP & more

Posted by Dale Buss on June 16, 2011 09:00 AM

In the News

ADP investigates online breach in its benefits-administration business.

Amtrak may face private interests if House Republicans get their way.

Apple and Amazon are headed for a showdown; while Apple reportedly set to ban iPhone gig filming.

BlackBerry-maker RIM faces moment of truth on sales.

Boeing and union explore settling.

Borders to avoid some closings.

Citigroup doubles estimate of hacking victims.Continue reading...

brand news

BP's Public Q&A, LeBron James + more

Posted by Shirley Brady on July 1, 2010 06:00 PM

In his first major public outreach since taking over as BP's executive in charge of the Gulf spill cleanup operations, Bob Dudley answered the public's questions submitted via Google Moderator to YouTube's CitizenTube channel. Thousands of questions were submitted for what VentureBeat called a "candid interview," which was also live-streamed on PBS.org.

NBA star LeBron James met with executives from the New York Knicks and the New Jersey Nets in Cleveland today, as his free agency circus begins. The Knicks' pitch, among other incentives, highlighted his billion-dollar earnings potential. The Nets, meanwhile, needled the Knicks by buying billboard space across from the Garden.

Apple's iPhone 4 "antenna-gate" glitch prompts class-action lawsuits, could benefit accessory-makers (and Droid X?)Continue reading...

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