2014 Brandcameo Product Placement Awards

brand targets

Smear Campaign: DePaul University Students Stuck with Sabra

Posted by Mark J. Miller on May 24, 2011 03:00 PM

College students of the late ‘60s and early ‘70s rocked the nation with anti-authoritarian protests against the Vietnam war, nuclear war, racism, sexism, Watergate, and plenty of other things.

Today, college students in Chicago are getting upset about … hummus. Sabra hummus, to be precise.

According to the DePaul University group Students for Justice in Palestine, Sabra’s majority owners, the Strauss Group, “sends financial support to two Israeli military units accused of human rights abuses,” the Chicago Sun-Times reported. PepsiCo, by the way, owns the other 49%.

So the group’s members went to the student government offices and got them to agree to put the Sabra issue on a ballot. The vote was taken and 1,127 were in favor of getting rid of Sabra hummus in the cafeteria while 332 wanted to keep the chickpea dip around.Continue reading...

brand news

In the News: Amazon, Coach, LinkedIn & more

Posted by Shirley Brady on May 24, 2011 09:00 AM

In the News

Allstate and other insurers brace for disaster claims.

Amazon finds a fierce bidder in Liberty Media's John Malone.

Armani bucks trend, vows to stay private.

Boys & Girls Clubs of America embrace social media.

British Airways among European airlines impacted by Iceland volcanic ash.

Camel Snus target smoke-restricted NYC.

Coach finds buyers returning to priciest bags.Continue reading...

brand targets

Israel Support Leads to Sabra Campus Protest

Posted by Abe Sauer on May 17, 2011 12:00 PM

Beyond providing local news outlets with a chance to smear on the puns for some dippy headlines, a debate over hummus brands at a Midwest university is more than a few activists full of beans.

At DePaul University, one of America's largest Catholic schools, students are set to hold a vote on whether or not the school's dining halls should remove Sabra brand hummus. Opponents of Sabra insist that the brand's parent company, Strauss Group, funds groups guilty of human rights violations.Continue reading...

digital marketing

Sabra Mixes Webisodes for Taste Intervention

Posted by Jennifer Sokolowski on February 11, 2011 10:00 AM

Sabra Dipping Company specializes in making the exotic mainstream in the U.S. with its line of Mediterranean hummus and dips. But when it sent the mainstream – in the person of Philadelphia firefighter Ray Clothier – to the exotic environment of Turkey, the company found it to be a story compelling enough to warrant its own web series which launched this week on the brand’s website, YouTube channel and Facebook page.

Clothier, who  had never before traveled outside of the U.S., was the winner of Sabra’s “Taste Intervention” campaign, in which participants explained how they needed to get out of their food ruts and try something more adventurous. Clothier said he wanted to be able to cook better meals for his fellow firefighters at Fire Station 56.Continue reading...

brand news

In the News: Another Bad Day for BP

Posted by Shirley Brady on June 15, 2010 07:00 PM

The Guardian calls today's Washington hearing with BP executives a "root canal" (one example) as gulf oil leak estimates increase by 50% and President Obama gears up for tonight's TV address on the Gulf of Mexico oil spill.

Oil industry executives from Shell and ExxonMobil also testified in Washington today. Exxon, meanwhile, launched a blog to share its perspective on the oil spill. Tomorrow, BP CEO Tony Hayward will face a special Senate hearing and the TV cameras.

Fitch downgraded BP's stock (again) while a fire temporarily halted its Gulf operation, which is now partnering with Kevin Costner's company. Other brands in the news:Continue reading...

brand news

In the News: Global Brands Eye iAds

Posted by Shirley Brady on June 7, 2010 05:30 PM

Besides unveiling the iPhone 4, Apple announced it will debut iAds on July 1st with more than $60 million in commitments from global brands including AT&T, Target and more.

PepsiCo announced PepsiCo10, a VC partnership with Highland Capital Partners to fund tech-based projects to enhance its brands.

President Obama's promises on BP monitoring criticized by public and press including NBC's Brian Williams.

Facebook's growth actually accelerated during last month's privacy flap.Continue reading...

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