Interbrand IQ: The Best Asian Brands Issue

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Loews Hotels Offers TSA PreCheck-ins as VIP Perk

Posted by Mark J. Miller on September 24, 2012 01:48 PM

Loews Hotels found its name in the news in recent days because the fire-alarm system of its Nashville hotel was set off by a drunken two-time Olympic gold medalist, snowboarder Shaun White. His schoolboy antics led to the whole place being evacuated and a contrite apology from the snowboarder. Not exactly the kind of security Loews wants to be known for.

Now the hotel chain is the first hospitality brand to participate in a first-of-its-kind security partnership with the U.S. Department of Homeland Security. U.S. citizens who sign on to Loews’ loyalty-rewards program, YouFirst Platinum, gain complimentary enrollment into the DHS’s Global Entry program and allows guests to expedite airport screening with TSA PreCheck.

"Partnerships are integral to the way we do business as a brand," stated Loews Chairman Jonathan Tisch. "Our collaboration highlights the importance of the public and private sectors working together to improve hospitality for all our guests, whether that be at our hotels or traveling through an airport."Continue reading...

social media watch

Virgin America Encounters Turbulence Over Silicon Valley

Posted by Sheila Shayon on December 6, 2011 11:27 AM

Virgin America is in a bona fide social media crisis as it makes the switch to Sabre for reservations. Richard Branson's hip, business-oriented U.S. carrier, a darling amongst sophisticated travelers, recently made the change to accommodate increased business, but its online booking system is wreaking havoc on passengers changing or canceling flights, making seat selections, or checking their frequent flier accounts. 

“We are really the first airline that has gone through this type of business change in the era of social media,” commented Virgin spokeswoman Abby Lunardini to Venture Beat, which reports that the tech woes have been raising hackles among Silicon Valley tech execs. “It’s a knife-edge cutover because you have live operations. You have to move everything over to the new system at once.” Good thing the carrier has a new head of marketing to run damage control.Continue reading...

brand news

In the News: Apple/Verizon, BP, Goldman Sachs and more

Posted by Dale Buss on January 11, 2011 09:00 AM

In the News

Alcoa shines as aluminum prices rise.

AMD ousts CEO Dirk Meyer.

American Airlines strikes back at Sabre.

Apple snaps up more patents than rivals.

AT&T prepares wireless plan in the event Verizon announces deal for iPhone today.

Bloomberg poaches Forbes list-maker to start rival annual tally of world's richest.Continue reading...

brand news

Brands to Watch: American Airlines, Groupon, Time Inc. and more

Posted by Shirley Brady on January 10, 2011 07:00 PM

Brands to Watch

American Airlines wins court order barring Sabre from hiding flight and fare information.

Barneys rumors pan out, as creative director Simon Doonan steps down to become 'ambassador.'

Campbell's soup returns to UK after two-year break.

CNN simplifies on-air look.

Facebook rolls out new profile design to all users.

Groupon raises record-breaking $950 million in venture capital.Continue reading...

brand news

In the News: Cisco, GM, Google and more

Posted by Dale Buss on January 5, 2011 09:00 AM

In the News

American Airlines' fee battle with travel sites such as Expedia snares Sabre.

BMW mulls adding artificial sounds to make EVs safer.

Borders asks publishers for longer-term IOUs.

Cathay Pacific expands long-haul flights.

CES now a must-attend for media companies.

Cisco joins race to mix TV and web video.

Facebook financing deal spurs SEC review.Continue reading...

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