personal brands
Posted by Mark J. Miller on May 16, 2013 04:12 PM

Another English soccer legend is retiring. David Beckham announced his retirement from pro soccer not long after his former coach, Sir Alex Ferguson, made the same announcement.
After two more games, Beckham will be hanging up his cleats, but the star athlete was sure to rack up a few more titles before he cleans out his locker. Thanks to Paris Saint-Germain' s recent win to claim the Ligue 1 title, Beckham is now the only person to have won four national club championships in four different leagues in four different countries. He's also the first English player to score at three consecutive World Cup finals, and he's been honored by the Queen of England. Not a bad rap for a guy that kicks a ball around for a living, but there's a lot more to Beckham's success than what simply lies on the field.
"If you had told me as a young boy I would have played for and won trophies with my boyhood club Manchester United, proudly captained and played for my country over 100 times and lined up for some of the biggest clubs in the world, I would have told you it was a fantasy," he said, the BBC reports. "I'm fortunate to have realized those dreams."Continue reading...
More about: David Beckham, Adidas, Pepsi, Samsung, Sainsbury's, H&M, Emporio Armani, Victoria Beckham, Paris Saint-Germain, Soccer, Manchester United, Sporting Brands, Personal Brands
brand news
Posted by Alicia Ciccone on March 20, 2013 09:15 AM

American Airlines defends $20-million severance pay to CEO.
Deutsche Bank forced to restate 2012 profits due to U.S. lawsuits.
Google will package and brand chat services as Babble.
T-Mobile readies "Uncarrier" no-contract pricing plan and proposed board structure, while AT&T introduces no-contract wireless phone service and Sprintlaunches de-branded Android smartphones.
7-Eleven sues 7-SEVEN chain for trademark infringement.
Apple brand found to be less "inspiring" than it was three years ago in new consumer survey.Continue reading...
More about: Brand News, AB InBev, Alabama, American Airlines, Anheuser-Busch, Apple, Arizona State, AT&T, Audi, BlackBerry, Budweiser, Cadbury, Chevron, Deutsche Bank, DSW, Facebook, Google, Hilton, JW Marriot, Kimberly-Clark, March Madness, Marriot, NCAA, Pull-Ups, Sainsbury's, Serta, Sprint, Star Trek, T-Mobile, The Financial Times, Tom's of Maine, Waldorf Astoria, Williams-Sonoma, Zippo, 7-Eleven, 7-Seven, Mia Hamm
brand news
Posted by Shirley Brady on March 19, 2013 09:07 AM

Interbrand announces the 2013 Best Retail Brands report.
Coca-Cola honored with first Clio brand icon award.
Starbucks names new global CMO in former Sephora marketer Sharon Rothstein, as McDonald's passes Starbucks as most social brand.
Apple rumored to pull out the stops for the next iPhone to take on Samsung, which has replaced Nokia as top smartphone brand in China and confirmed it's developing a smartwatch to take on Apple's rumored wearable computer.
BlackBerry prepares to bring million-selling Z10 smartphone to U.S. on Friday with 100,000 apps.
Burger King hopes folks gobble up new turkey burger.
Carl's Jr. and Hardee's introduce Jim Beam bourbon burger.
Clorox introduces smart tube technology to packaging design.Continue reading...
More about: Brand News, Aloft, Apple, AT&T, Avery, Beam, Belkin, BlackBerry, Burger King, Carl's Jr., China, Cisco, Clorox, Club Med, Coca-Cola, Disney, Disney World, Domino's, GM, Hardee's, Honda, Interbrand, iPhone, Jamba Juice, JetBlue, Jim Beam, Kellogg, Kimberly-Clark, Kraft Foods, Macy's, Marriott, McDonald's, Microsoft, Milano, New York, NFL, Nike, Nokia, Organic Valley, P&G, Pepperidge Farm, Sainsbury's, Samsung, Seattle's Best Coffee, Staples, Starbucks, Starwood, T-Mobile, Tesco, Twitter, Unilever, Universal Music, Wendy's, Sustainability, Mike Bloomberg, Bing Crosby, Kate Moss, Marilyn Monroe, Martha Stewart, Campaigns, Advertising
brand news
Posted by Dale Buss on March 4, 2013 08:46 AM

Walmart philanthropic director Sylvia Mathews Burwell expected to be nominated Monday as Obama's budget chief.
India develops a taste for premium beer while officials approve $2 billion Diageo deal.
HSBC set for $23 billion profit as turnaround gains traction.
AB InBev takes to Twitter and newspaper ads to fight watered-down-beer charges.
AIDS drug breakthrough sees infant evidently cured through early use of virus-blocking drugs.
Alfa Romeo reboot marks tough road for Fiat.
American Airlines drops below 60,000 employees for the first time since 1987.
AOL's new Brand Group CEO Susan Lyne lays out her goals.
Asos joins brands using Twitter's Vine for short form social video marketing.Continue reading...
More about: Brand News, AB InBev, Alfa Romeo, American Airlines, AOL, Apple, Asos, Bissell, Cadillac, Corona, Daimler, Diageo, Einstein Noah, Facebook, Fiat, Gap, Gildan Activewear, GM, GMC, Google, Groupon, Hallmark Channel, Harlem Shake, Hess, HSBC, Jag, JCPenney, KFC, Kellogg, KitchenAid, Kodak, Livestrong, Macy's, Mercedes-Benz, Microsoft, Monster, Morgan Keenan, O2, Pepsi, Playskool, Russell Brands, Sainsbury's, Samsung, Skype, Space, Subway, SXSW, Taco Bell, Tesco, The Body Shop, Twitter, Vine, Virgin, Walmart, Weibo, Up, Yale, Rick Bayless, Cara Delevigne, Leona Lewis, Martha Stewart, Sylvia Mathews Burwell, Susan Lyne, Australia, China, India, The Hobbit, Switzerland
corporate responsibility
Posted by Mark J. Miller on January 23, 2013 06:32 PM

Efforts to curb overfishing of the world's most popular species are reaching deeper into supermarkets and fast-food menus.
The UK grocery Sainsbury’s will begin a “Switch the Fish” campaign on Friday, giving away seven tons of such “sustainable fish” as lemon sole, mussels, Cornish sardines and coley fillets, Marketing magazine reports.
To make the campaign ongoing, Sainsbury’s has also trained its fish counter employees at 495 stores about sustainability, TheDrum.com said.Continue reading...
More about: QSR, McDonald's, Environment, Sainsbury's, Starwood, Whole Foods, Walmart, Loblaws, Sustainability, Food, Fish, Halal, Seafood
brand news
Posted by Dale Buss on January 9, 2013 09:03 AM

Apple reportedly working on a lower-end iPhone.
H&M reveals launch plans for & Other Stories store brand.
Lance Armstrong to discuss doping in exclusive live-streamed Oprah Winfrey interview as new allegations arise.
Amazon CEO Jeff Bezos doesn't care about profit margins.
American Airlines upgrades international travel.
Asus looks to share in Google Nexus glory.
Audi A7 self-driving autopilot car goes for a spin at CES.
Beauty brands including Philosophy try oxygenating products.
Best Buy's former CMO lands at LivingSocial.
Boeing sees formal probe of Dreamliner.Continue reading...
More about: Brand News, Ally, Amazon, American Airlines, Apple, Asus, Audi, Best Buy, Boeing, CBS, CES, Chick-fil-A, Chrysler, Clearwire, Coke Zero, Crimson Tide, Dish Network, Dreamliner, Embraer, Facebook, Fox, GE, GM, Goldman Sachs, Google, H&M, HSBC, iPhone, Jeep, LivingSocial, Mars, Miami Dolphins, Microsoft, Morgan Stanley, Nexus, NHL, P&G, Philosophy, Pratt, Priceline, Sainsbury's, St. Jude, Sears, Shell, Smithfield Foods, Sony, Super Bowl, The New Republic, Tide, Lance Armstrong, Kaley Cuoco, William Shatner, Oprah Winfrey, & Other Stories
brand news
Posted by Dale Buss on October 3, 2012 08:47 AM

AIG unveils new corporate logo as part of rebranding.
Sprint left behind as T-Mobile talks about merging with MetroPCS.
Boeing lowers global forecast as GE calls for inspections of certain Boeing models with its engines.
Air Canada debuts plans for low-cost carrier.
Airtime startup by Napster founders stumbles.
Alexander McQueen show sets Paris abuzz.
American Airlines finds seat problems on six aircraft.
Better Place CEO resigns from EV-charging-station startup.Continue reading...
More about: Brand News, AIG, Air Canada, Airtime, Alexander McQueen, American Airlines, Better Place, Boeing, Chiquita Brands, Coca-Cola, DC Comics, Estee Lauder, Facebook, Financial Times, GE, Google, Honda, JPMorgan, Kraft, Mondelez, MetroPCS, Napster, Oreo, Pearson, Sainsbury's, Samsung, Sears, T-Mobile, Toyota, Wynn Resorts
response mechanism
Posted by Sheila Shayon on September 19, 2012 03:20 PM

Tesco CEO Philip Clarke told the World Retail Congress in London today that the "tectonic plates are shifting" in retail and residual from financial woes in the euro zone is requiring companies to adopt new technologies or lose their competitive edge.
"We are in the first downturn of the digital age," Clarke stated, adding "consumption is weakening" in China, Thailand and South Korea, regions previously earmarked for growth but reeling from economic turmoil in Europe. "[These economies] are vulnerable to the crisis in the euro zone, as well as inflation caused by high commodity prices.
"Digital technology gives us the opportunity for a warmer, more meaningful conversation with our customers, local communities, our colleagues and the suppliers we work with.” That's why Clarke, who started as Tesco CEO in March 2011, has just launched a corporate blog, Talking Shop, in an effort to build trust and, as he puts it, "explain what we are thinking and how we see the world."
He's not much of a tweeter, though he likes writing bylined op-ed pieces (such as this week's FT column). So why blog?Continue reading...
More about: Tesco, Philip Clarke, Blogging, Retail, Grocery, UK, Social Media, Transparency, Leadership, Twitter, Social Marketing, Asda, Waitrose, Sainsbury's, Corporate Social Media, Virgin, Richard Branson