Posted by Abe Sauer on November 14, 2014 12:15 PM
Jerry Seinfeld celebrates the debut of season five (and 70 million hits) of Acura-sponsored Comedians in Cars Getting Coffee in a bit that reunites him with Michael Richards—who doesn't play Kramer, but Crackle president Dick Corcoran. Check out the short film below, along with the latest and greatest in branded entertainment. Continue reading...
Posted by Dale Buss on October 16, 2014 09:09 AM
Apple accidentally leaks new iPads on iTunes ahead of today's reveal.
CBS mulls confirms offering online version of Showtime in response to HBO's standalone video announcement.
Clorox leads Ebola-related surge in sales of hand disinfectants.
Walmart warns about rough patch for sales and profits but makes progress with smaller stores and e-commerce.
Wendy's grows presence on Facebook as McDonald's pushes to become biggest brand on Facebook with 14,500 pages.Continue reading...
Posted by Sheila Shayon on July 21, 2014 01:47 PM
Sustainability has a new battlefront, and the abrupt departure today of the head of the UK's largest supermarket demonstrates just how important and influential the topic has become to major grocers.
Struggling to compete against German discount rivals Aldi and Lidl, Tesco is replacing CEO Philip Clarke as it continues to see sales fall and customer visits drop. Despite a push to turn its stores into retail destinations, the grocer has struggled to respond to the surge in online shopping and turn data into smarter marketing to help revive the brand.
But besides price points and Clubcards, Tesco, along with grocers around the world, is facing increasing pressure to deliver on sustainable promises including the need to curb food waste. While the retailer was one of the first major chains to disclose figures associated with its stores' food waste, other chains like Sainsbury's have not only been transparent, but have implemented unique tools that help both workers and consumers make a change for the better.
But just because Clarke is leaving doesn't mean that Tesco is giving up on its sustainability initiatives.Continue reading...
Posted by Shirley Brady on June 20, 2014 07:30 AM
At Cannes Lions, Unilever CMO Keith Weed bans word “consumer” in people-first focus; Beats CMO explains Apple acquisition; Facebook’s Sandberg promises no ads in messaging; Microsoft launches suite of ad targeting tools; and Google, Publicis and Conde Nast announce “La Maison” content partnership.
Sprint moves closer to $40 billion T-Mobile financing, as T-Mobile CEO apologizes for insulting rivals.
Apple's looming smartwatch will reportedly include 10 sensors to track health and fitness.
American Apparel CEO ouster could trigger loan defaults.
Amazon Fire Phone described as "chocolate ice cream" to WSJ by Jeff Bezos, who also defends move to New York Times.
MORE BRAND NEWS
Adobe turns iPad into drafting board with smart stylus.
Ben & Jerry’s is releasing Saturday Night Live-themed flavors.
BMW aims to make the MINI more masculine in China.
Cadbury customizes chocolates based on Facebook preferences.
Cheerios considers reviving 1980’s campaign to promote new dayparts.Continue reading...
Posted by Mark J. Miller on June 11, 2014 07:01 PM
Marrying digital commerce with bricks and mortar has been a challenge for retailers since Amazon showed up and changed the game. But after years of trial and error and new innovations in online and mobile shopping, brands have finally found a way to make it work.
Sainsbury’s, Britain’s second-largest grocery chain, is now following rivals Tesco and Asda into the world of click-and-collect, enabling customers to purchase online in the morning and pick up their items at locations in seven different subway stops on the way home from work. In addition to providing more convenient options for its one billion-pound online business, there are benefits for its partner, too. Transport for London, aka the London Tube, is hoping to bring in £3 billion ($5 billion) by renting out spaces across its 270 stations to the grocer.
And in the US, Target is hoping to catch up to competitors by making big investments in digital, including Store Pickup, its own click-and-collect service that allows shoppers to order goods online and then pick them up in-store the same day.Continue reading...
Posted by Shirley Brady on June 11, 2014 08:30 AM
TOP 5 STORIES
Coca-Cola Life, in green can, marks first new Coca-Cola in UK since Coke Zero launched in 2006.
Abercrombie & Fitch revises mission to be more inclusive.
Amazon reportedly plans local services marketplace as eBay local deliveries may be in trouble.
Uber faces protest by London's black cab drivers.
Lululemon founder calls for shake-up of board.
MORE BRAND NEWS
Apple, Starbucks and Fiat face EU tax inquiry, putting Irish government on defensive.
Audi tests real-time Snapchat content with ABC Family.
Beckham launches soccer channel for Sky Sports.
Bic crowdsources handwriting styles to create a universal typeface.
BP will fly first commercial drone in the US.Continue reading...
Posted by Sheila Shayon on June 5, 2014 03:02 PM
Food waste is an enormous global problem, which is why UK grocer Sainsbury’s is partnering with Google in its latest effort to get consumers to upcycle their leftovers.
Google created an interactive banner ad that uses voice recognition to generate simple recipes made of otherwise wasted ingredients, modeled after and in support of Sainsbury's Food Rescue tool to eliminate kitchen waste. Desktop users can input ingredients via keyboard, while mobile customers can click on the expandable banner and speak up to nine ingredients into their device for an instant range of 1,200 choices from simple snacks to dinner party options.
The idea for the interactive banner came from Google data that showed search queries for terms related to “leftovers” increased one-third in the last year, with about 64 percent coming from mobile. The ad and tool are an extension of the retailer's ongoing commitment to stopping food waste. “We have a role to play in helping reduce food waste around the country,” Sainsbury’s head of brand communication, Mark Given, told Marketing Week.Continue reading...
Posted by Sheila Shayon on January 29, 2014 05:52 PM
The UK's four biggest grocers, Tesco, Asda, Sainsbury's and Morrisons, as well as Marks & Spencer, Waitrose and the Co-op have pledged to release regular updates on the amount of food wasted in their stores starting in 2015.
The move follows Tesco’s admission that it generated 28,500 tons of food waste in the first six months of last year alone.
The commitments from the UK grocer industry were announced at a British Retail Consortium event for a recent report that showed that 25 signatories, representing half of UK retail, exceeded all targets for reducing waste, energy and water usage through 2013.
British Retail Consortium Director General Helen Dickinson said, “Retailers in the UK have made significant progress in reducing their impact on the environment,” Click Green reports. “Retailers will continue to keep this momentum going: they recognise that it makes business sense and delivers real environmental benefits as well as value for their customers.”Continue reading...