2014 Brandcameo Product Placement Awards

sustainability

British Grocers Vow Transparency, Solutions for Growing Food Waste Problem

Posted by Sheila Shayon on January 29, 2014 05:52 PM

The UK's four biggest grocers, Tesco, Asda, Sainsbury's and Morrisons, as well as Marks & Spencer, Waitrose and the Co-op have pledged to release regular updates on the amount of food wasted in their stores starting in 2015.

The move follows Tesco’s admission that it generated 28,500 tons of food waste in the first six months of last year alone. 

The commitments from the UK grocer industry were announced at a British Retail Consortium event for a recent report that showed that 25 signatories, representing half of UK retail, exceeded all targets for reducing waste, energy and water usage through 2013. 

British Retail Consortium Director General Helen Dickinson said, “Retailers in the UK have made significant progress in reducing their impact on the environment,” Click Green reports. “Retailers will continue to keep this momentum going: they recognise that it makes business sense and delivers real environmental benefits as well as value for their customers.”Continue reading...

brand news

In the News: IKEA, Walgreens, Microsoft and more

Posted by Dale Buss on November 22, 2013 09:14 AM

In the News

IKEA under investigation in France for snooping on workers.

Walgreens opens nation's first energy-net-zero retail store.

Microsoft heats up gaming-console wars with debut of Xbox One.

Air New Zealand launches "Middle Earth" campaign tied to release of The Hobbit movie.

Acer brings back founder without pay to help struggling PC maker.

Amazon amps up for winning holiday as executive predicts quantum leap in online alcohol sales.

Apple wins a patent retrial against Samsung.

Bauer Media launches digital brand aimed at wealthy young women. 

Beam and Cinnabon to introduce co-branded vodka.

Caterpillar is probed for possibly dumping parts in the ocean.Continue reading...

holidaze

Holiday Ads 2013: Brands Tap Celebrities, Award-Winning Animators for Over the Top Ads

Posted by Sheila Shayon on November 20, 2013 07:12 PM

John Lewis’ 2013 Christmas campaign in the UK, a seasonal rite of passage, is “a £7m multi-media festive extravaganza,” animated by Disney's Lion King artists and costing £1m alone.

It’s just one example of how high (and early) the bar is being set for branded holiday ads this year as shoppers around the world, weary from escalating costs-of-living and economic challenges, plan to spend only $800 this holiday season on gifts, down from $854 last year

And so retailers are pulling out all the stops to get attention from consumers, hoping to draw them in with witty and charming ads and deep promotional discounts. UK advertisers alone are set to spend nearly $630 million on ads in the last three months of the year, while American brands got a head start, with Kmart airing its first holiday-related ad one-hundred days before Christmas. Indeed, advertisers seem to be heading back to the small-screen while maintaining a solid presence on social media to get the most out of holiday promotional efforts. 

And that has led some brands to go above and beyond. From Kmart's controversial "Show Your Joe" ad to Best Buy and Marks & Spencer's celebrity-heavy campaigns, brands are working hard to get the attention of shoppers. 

Here's some of the most extravagant holiday ads we've seen so far:Continue reading...

brand news

In the News: Starbucks, Johnson & Johnson, Unilever and more

Posted by Dale Buss on November 13, 2013 09:06 AM

In the News

Starbucks ordered to pay Kraft $2.7 billion in losing coffee-package dispute.

Johnson & Johnson said to agree to $4 billion settlement over hip implants.

Unilever opts for sustainable palm oil.

Bloomberg says news service didn't kill articles on China.

Boeing vote tests union strength.

Chrysler brand chief leaves to head Maserati marketing. 

Fantex delays "IPO" of injured NFL star.

Foxconn sees profit growth slow sharply.

Girls Gone Wild is up for sale

GM shifts international headquarters to Singapore from Shanghai.

Hulu wants to be offered with pay-TV bundles.Continue reading...

brand news

In the News: Best Indian Brands, Yahoo, Facebook and more

Posted by Dale Buss on July 31, 2013 09:20 AM

In the News

Tata is ranked No. 1 in Interbrand's Best Indian Brands 2013 report. 

Yahoo and NBC team up to develop cross-platform sports shows.

Facebook plans to sell TV-style ads for $2.5 million each, as it moves into mobile games publishing. 

Ford and Toby Keith ride again, as automaker announces plans to offer F-150 that rides on natural gas. 

ABC leads rival networks in summer ratings.

Accenture is in talks about acquiring Booz & Co.

Air Products & Chemicals sees activist investor Bill Ackman take nearly a 10 percent stake in company.

BP fund for Gulf spill is running out.

Candia, a French milk brand, plans to set up shop in China to take advantage of consumer concerns. 

CBS continues to court boomers.

Coach shuffles management after weak results.Continue reading...

cocktail hour

All the News You Can Drink: Beer Can Cocktails, Sainsbury's Booze Brand, MillerCoors 'Craft' and more

Posted by Mark J. Miller on June 14, 2013 06:05 PM

Red Robin Serves Up Can-Crafted Cocktails

Visitors to gourmet burger chain Red Robin’s more than 400 locations this summer can experiment with the chain’s new Can-Crafted Cocktails, mixed drinks that use beer as the base, NBC News reports

The cocktails are stirred up with either Blue Moon or Coors Light, and are served with straws and fruit slices in aluminum cups that look like beer cans. “I wanted our customers to know at first sight that they were looking at a beer cocktail, and the cans help to do just that,” Donna Ruch, master mixologist for Red Robin, told NBC. “People get it right away.”

The Coors Light cocktail also contains ginger liquor and lemonade and is topped with fresh-squeezed lemons while the Blue Moon drink mixes the wheat beer with SVEDKA Clementine Vodka, orange juice and fresh limejuice.Continue reading...

personal brands

David Beckham's Soccer Career May Be Over, but His Brand Will Live On

Posted by Mark J. Miller on May 16, 2013 04:12 PM

Another English soccer legend is retiring. David Beckham announced his retirement from pro soccer not long after his former coach, Sir Alex Ferguson, made the same announcement.

After two more games, Beckham will be hanging up his cleats, but the star athlete was sure to rack up a few more titles before he cleans out his locker. Thanks to Paris Saint-Germain' s recent win to claim the Ligue 1 title, Beckham is now the only person to have won four national club championships in four different leagues in four different countries. He's also the first English player to score at three consecutive World Cup finals, and he's been honored by the Queen of England. Not a bad rap for a guy that kicks a ball around for a living, but there's a lot more to Beckham's success than what simply lies on the field. 

"If you had told me as a young boy I would have played for and won trophies with my boyhood club Manchester United, proudly captained and played for my country over 100 times and lined up for some of the biggest clubs in the world, I would have told you it was a fantasy," he said, the BBC reports. "I'm fortunate to have realized those dreams."Continue reading...

brand news

In the News: American Airlines, Deutsche Bank, Google Babble and more

Posted by Alicia Ciccone on March 20, 2013 09:15 AM

In the News

American Airlines defends $20-million severance pay to CEO.

Deutsche Bank forced to restate 2012 profits due to U.S. lawsuits.

Google will package and brand chat services as Babble.

T-Mobile readies "Uncarrier" no-contract pricing plan and proposed board structure, while AT&T introduces no-contract wireless phone service and Sprintlaunches de-branded Android smartphones.

7-Eleven sues 7-SEVEN chain for trademark infringement.

Apple brand found to be less "inspiring" than it was three years ago in new consumer survey.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements