Posted by Shirley Brady on June 5, 2014 07:55 AM
TOP 5 STORIES
Sprint and T-Mobile move closer to $32 billion merger in joint bid to take on AT&T and Verizon Wireless.
Amazon video teases rumored smartphone, as Apple plays up HealthKit app—which faces potential legal action.
Alibaba nears blockbuster tech IPO (on lucky 8/8 date?) and buys stake in Chinese soccer team.
BP and Andarko face, potentially, billions in fines relating to Gulf of Mexico spill.
NFL scraps Super Bowl Roman numerals for 50th anniversary year.
MORE BRAND NEWS
Adobe research finds online video consumption is soaring.
AT&T aims to prevent credit card fraud with geolocation tech.
Expedia wants consumers to "regrette rien" in Paris.
GM will release report on three-month internal inquiry today.
Google tests email encryption, receives 10,000 EU requests daily to be "forgotten."Continue reading...
Posted by Dale Buss on May 30, 2014 02:39 PM
Retailing in Canada is embroiled in difficulty, between the travails of homegrown retailers like bookseller Indigo to US-based brands like Target, Sears and Walmart that are attempting industry conquest.
In that context, it’s encouraging to see the fast success of one domestic Canadian retail brand, Dollarama. The dollar-store retailer appeared for the first time on the Interbrand list of Best Canadian Brands this year, ranked at No. 15 with C$1.273 billion in annual brand value.
“It’s a very simple model,” Carolyn Ray, managing director of Interbrand Canada, told brandchannel about Dollarama. “They do no advertising whatsoever. The price point, of course, is low. The stores are clean and well-organized.”
Dollarama has about 800 stores in Canada now with an expansion to 2,500 stores planned within a couple of years, Ray said. “It’s great to go into that store and get what you were promised,” she said.Continue reading...
Posted by Dale Buss on February 3, 2014 09:23 AM
Apple meets with FDA over mobile medical apps and reportedly explores alternative energy sources.
Chrysler posts 8 percent increase in January sales and re-brands to "America's Import" in Super Bowl.
Walmart cuts outlook as new CEOs take office on Feb. 1.
AT&T cuts family-plan mobile pricing as competition heats up.
Bacardi shakes up safety efforts at Jacksonville plant after death.
Bank of America reaches $8.5 billion settlement.
Facebook toys with anonymity.
Honda touts vehicles' safety performance in wake of Bruce Willis Super Bowl ad.
Jos. A. Bank rebuffs Men's Wearhouse again.
Keystone XL gets a green light.
Maserati touts its return to US in Super Bowl spot.Continue reading...
Posted by Sheila Shayon on December 23, 2013 05:45 PM
In the twinkling of an eye, retailers transform their windows for the holiday season into stylish and distinct winter wonderlands. From the nostalgic to futuristic, high-tech to old-fashioned, brands around the world invest countless hours and funds into creating a special, visual experience for guests of all ages.
With Christmas and the New Year quickly approaching, here are a few that have got us in the holiday spirit:Continue reading...
Posted by Mark J. Miller on July 29, 2013 04:37 PM
After months of sale rumors, 90-year-old retailer Saks has been bought by Canada's Hudson's Bay Company for $2.4 billion. The purchase boosts HBC to 320 retail locations, including 179 full department stores, according to The New York Times. In addition to the existing US retail locations, Hudson's Bay will introduce Saks Fifth Avenue and Off Fifth outlets to the Canadian market.
Hudson’s Bay, which back in March rebranded itself from 'The Bay' as Target debuted in Canada, is owned by NRDC Equity Partners, which also owns mid-market luxury retailer Lord & Taylor.
“This exciting portfolio of three iconic brands creates one of North America’s premier fashion retailers,” Richard A. Baker, the Hudson’s Bay Company’s chairman and chief executive, told the Times. “I’ve had a long connection with Saks over the years, and am thrilled to bring one of the world’s most recognized luxury retailers into the HBC family.”Continue reading...
Posted by Mark J. Miller on November 22, 2012 02:02 PM
For close to 80 years now, pretty much every American kid has had a little bit of Babar in their lives. And now the Babar brand is getting a major push so that generations more will learn to love the kindly king of the elephants along with his wife Celeste, the monkey Zephir, and his four children, Pom, Flora, Alexander, and Isabelle, among others.
The first English-language edition of the Babar book series debuted in 1933, two years after it launched in France. Now about $100,000 is being spent on advertising and marketing the elephant to help keep growing the brand, according to the New York Times. The Times calls the campaign is an excellent example of comfort marketing, “which is particularly popular in uncertain economic times.” Those involved in the re-introduction of the brand include Saks Fifth Avenue, Babar publisher Abrams, Manhattan kids bookstore Books of Wonder, and plush-toy manufacturer Yottoy.
“It’s a strategy used regularly in the children’s marketing business, and when it’s well executed it can reinvigorate a property,” said Marty Brochstein, SVP for industry relations and information at the International Licensing Industry Merchandisers’ Association, according to the Times. Brochstein notes two other brands that have gone through the same process are Clifford the Big Red Dog and Thomas the Tank Engine.Continue reading...
Posted by Barry Silverstein on September 17, 2012 02:33 PM
The perceived slump in sales of luxury goods has top fashion brands considering all sorts of strategies to pump up consumer engagement.
Burberry has just transformed its London flagship store into a digitally-enhanced shopping experience that brings to life its Burberry World online store, following on the heels of Audi's flagship Audi City digital retail experience in London. This may be just the beginning of a trend to re-engineer the traditional retail store environment so that it entices and excites consumers who would otherwise choose online shopping.
Indeed, fashion brands are more committed to sales on the retail floor than one might think. Brands including Coach, Crocs, and Tumi are planning to open more stores of their own, but they haven't given up on the department store, either. At last week's Reuters Retail and Consumer Summit, Richard Dickson, CEO of branded businesses at Jones Group, stated that "We believe in the department store. Department stores have done a brilliant job continuing to energize and re-invent themselves in order to stay relevant."Continue reading...
Posted by Dale Buss on March 16, 2012 04:57 PM
Brands must understand that customer service is an important part of the "value equation" for consumers these days even though it might seem that price remains their most important criterion for brand satisfaction because of the continued financial struggles of so many Americans.
Apple, Cadillac, Four Seasons, JetBlue, Kohl's, Saks Fifth Avenue, Scotttrade, USAA and Wegmans are among the brands that understand the importance of people as a driver of service excellence has increased substantially these days, and that's why they were among the 50 brands named this week by J.D. Power & Associates as 2012 Customer Service Champions.Continue reading...