Turns out the next most valuable real estate to be developed is indoors. A consortia of 22 companies has banded together to create the In-Location Alliance:

The aim of the In-Location Alliance is to act as a pioneer opening up new business streams for indoor environments. Indoor positioning is the next frontier of mobile services, offering great opportunities to enhance consumer experiences. For the benefit of enterprises, the Alliance will drive a world-wide indoor positioning system for use in major venues. Our pilots, along with technical evaluations, are paramount for driving rapid market adoption.

Founding members include: Broadcom, CSR, Dialog Semiconductor, Eptisa, Geomobile, Genasys, Indra, Insiteo, Nokia, Nomadic Solutions, Nordic Semiconductor, Nordic Technology Group, NowOn, Primax Electronics, Qualcomm, RapidBlue Solutions, Samsung Electronics, Seolane Innovation, Sony Mobile Communications, TamperSeal AB, Team Action Zone and Visioglobe. Continue reading...

In response to Apple's dominant and enviable success in recent years, competitor Sony plans to take its electronics brand to the next level. The makeover, however, will look strikingly familiar to the folks back at Apple.

Sony, a company that once contended with the elite players in the technology field, has seen decreased sales recently due to lack of innovation. And now Sony wants to change its reputation by rolling out upgraded products and programs – it's just too bad that they look disconcertingly similar to already-on-the-market Apple offerings.Continue reading...