Posted by Shirley Brady on December 4, 2012 11:37 AM
Forget emailing your list to Santa this season. Verizon's FiOS broadband service is sponsoring a free video chat service with the jolly old guy himself, along with the chance to win a $200 gift card. See the trailer below, along with an important bulletin from the North Pole (and Motorola).Continue reading...
Posted by Andrew Chan on November 19, 2012 01:05 PM
Coca-Cola pretty much has a lock on Christmas (or at least Santa Clause) as far as brands go. This holiday season, its holiday campaign features a giant Santa puppet and a catchy tune, "Something in the Air," composed by Grayson Sanders.
Does the campaign stand with the brand's iconic "Holidays Are Coming" campaign with its now-iconic festive red trucks, or its more recent "Snow Globes" holiday campaign?Continue reading...
Posted by Abe Sauer on December 21, 2011 01:03 PM
As the song goes, "Do they know it's Christmas time at all?" In China they certainly will, if Starbucks has anything to do with it.
The U.S. java giant — a pro at driving loyalty via mobile marketing — has partnered with Guohe Ad, China's leading mobile ad management platform, for a series of three HTML5 premium mobile apps that create awareness for the chain's "massive" Christmas promotion on the mainland.
Communist China? Christmas? Yes, there are folks who celebrate Christmas in China. And if Starbucks and other American brands have anything to do with it, China will soon be the world's greatest Christmas consumer market in the world.Continue reading...
Posted by Shirley Brady on December 19, 2011 02:29 PM
After Apple touted the iPhone's Siri voice recognition feature in a TV commercial with Santa Claus, Google today released this video featuring Santa (who can be tracked in Google Earth), a few Googlers and a list of search tips for Santa, including using Google Voice to search his Google phone. And if you haven't tried Google's "Let it snow" Easter egg, click here.
Posted by Shirley Brady on December 19, 2011 11:34 AM
Forget Rudolph — Siri is Santa's go-to helper, according to the new holiday commercial from Apple, which is offering (again) a 12 Days of Christmas iTunes daily giveaway from Dec. 26 through Jan. 6 in select markets including Europe, the UK, and Canada, but not the U.S.
Posted by Sheila Shayon on December 7, 2011 05:02 PM
Santa has been busy these past few decades, touting Philips Norelco shavers among other holiday advertising campaigns, and he’s back after a brief hiatus with his new ride, the SensoTouch 3D.
“This new commercial (above) combines the best of the old and the new as Santa navigates the fast and slippery slopes with the look of the same shaver for decades, but now with new technology, an upgraded product that is thinner, waterproof, works in the shower, with foam, or dry, a product virtually transformed,” Jacopo D’Alessandris, VP, Head of Marketing North America for Philips Consumer Lifestyle told brandchannel.Continue reading...
Posted by Shirley Brady on November 24, 2011 05:15 PM
Coca-Cola's global holiday campaign will once again revolve around music, with British pop star Natasha Bedingfield. Now available on iTunes, her 2011 holiday anthem, "Shake Up Christmas" (a tune popularized last Christmas by the Grammy Award-winning band Train), has been recorded in six languages.
Additionally, Coca-Cola is introducing new television spots, online and mobile experiences, in-store promotions and packaging. A mobile app lets fans create and share personalized Christmas greetings by cropping a photo into a dance performance to ‘Shake Up Christmas,’ as well as a Facebook gaming application, customized Christmas wallpaper and ringtones.
Watch more of the campaign below — an extension of the global marketing platform "Open Happiness" — below. is set to launch this month in over 90 countries across the globe.Continue reading...