Posted by Shirley Brady on April 1, 2015 07:07 AM
You may feel that companies shouldn't indulge in April Fools' Day jokes—but that's not going to stop those prepared to mock, despite John Oliver's plea to abstain.
Below, some of the brand silliness we've spotted today, with selfies and animals a big theme, starting with Google's cross-product pranking:Continue reading...
Posted by Sheila Shayon on January 16, 2015 04:22 PM
According to a new study (the world’s first) on global corporate education CSR spending, Fortune 500 companies only spent $2.6bn (13%) of their total $19.9 billion corporate social responsibility budgets on education-related activities.
What's more, the report also revealed that that less than half (218 companies) of the Fortune 500 allocate any of their CSR budgets towards education in the community, including emerging markets—where the need is greatest.
So hats off to Banco Santander for topping the list as the Global Fortune 500's highest education CSR spender at $197m per year.Continue reading...
Posted by Dale Buss on September 11, 2014 09:36 AM
Apple hires Gap's No. 2 marketer as it needs retailers to warm up to Apple Pay and faces delay in getting new iPhone 6 to China, as Samsung releases slew of ads poking fun at Apple announcements.
NFL appoints former FBI director to investigate Rice as AP reports that league saw video in April, and Verizon defends NFL Commissioner Goodell.
McDonald's tests tablet ordering and files trademark for "McBrunch."
RadioShack rescue package is in the works.
Sony reaches deal to carry Viacom TV channels on web.
MORE BRAND NEWS
Alibaba on track to beat Facebook's blockbuster public offering for biggest IPO ever.
Audi and Chrysler are fined by pricing regulators in China, where foreign companies are increasingly feeling the heat.
Bonobos seeks to disrupt fashion retail.
Burger King launches black cheeseburger (with black cheese) in Japan, where KFC runs chicken-fried social marketing.Continue reading...
Posted by Dale Buss on May 8, 2013 09:15 AM
SAP moves into cloud computing as brand projects $10B boost from banking software.
Coca-Cola plans to invest $2 billion in Florida orange groves.
Disney second quarter soars 32% on theme parks, ESPN ad sales as company withdraws trademark application for Dia de los Muertos.
Alibaba IPO anticipation grows on revenue surge.
American Airlines launches Klout-based promo.
AOL profits boosted by advertising.
AT&T presses case in lower bandwidth spectrum case.
Bitcoin startups begin to attract real cash.
Burger King makes bold move with delivery expansion.Continue reading...
Posted by Dale Buss on October 15, 2012 09:01 AM
Japan's Softbank acquires 70 percent of Sprint for $20 billion.
Santander walks away from $2.7 billion RBS deal.
Microsoft makes new push into music via Xbox.
Red Bull basks in post-skydive glory.
ABA sues New York City over soda ban.
Advent offers to buy beauty retailer Douglas.
Allstate scores points with peers with "Mayhem" campaign.
Amazon flags e-book refunds.Continue reading...
Posted by Dale Buss on September 26, 2012 09:06 AM
Coca-Cola announces Global Fund donation at Clinton Global Initiative meeting, teams up with Segway creator on clean water project and launches corporate blog.
GE's Jeff Immelt joins the few brave CEOs on Twitter.
IBM targets Amazon in the cloud.
AirAsia creates child-free quiet zones on flights.
Arby's sees gains under new owners.
Barnes & Noble plans to launch Nook video service.
Chase Bank tops customer-satisfaction study.Continue reading...
Posted by Shirley Brady on September 24, 2012 12:17 PM
TiVo settles patent lawsuit vs Verizon for $250.4M; Verizon will license TiVo technology.
McDonald's brings back annual Monopoly game contest for 20th edition across U.S.
Yahoo's Mayer will lay out vision at all-hands company meeting this week.
Kroger rolls out Simple Truth™ and Simple Truth Organic® private label in-store brands.
Lay's Potato Chips issues last call for consumers to submit next great potato chip flavor idea for a shot at $1 million payout.
Madame Tussauds Hollywood launches first-ever social media contest for 2013 figure.
Neiman Marcus reaches out to fashion bloggers.Continue reading...
Posted by Dale Buss on December 23, 2011 08:55 AM
Gap, J.Crew and other retailers slash prices, as stores try to thwart price apps, and tweak websites to spur sales.
A&W is sold by Yum! Brands to A Great American Brand.
Absolut celebrates 30 years of gay ads.
Adidas pursues church for trademark infringement; church asks Derrick Rose to intercede.
Akamai purchases cloud rival.
Apple isn't expected to produce a smaller iPad, although fuel-cell MacBooks are rumored. Apple's online sales also exceed Walmart.com results.
AT&T's $1.93 billion deal for Qualcomm's airwaves approved.
Bebe expands with wedding collection.
Best Buy criticized for not fulfilling some holiday online orders.
BT's long-running family campaign in the UK ends its run.
Burberry, Forever 21 and Zara score on Facebook.Continue reading...