Best Global Green Brands 2013

London 2012

London 2012 Watch: Olympics Social Media Spoilers vs. #SavetheSurprise

Posted by Sheila Shayon on July 24, 2012 03:18 PM

Social media mavens can't help themselves, as details leaked virally this week following Monday's technical dress rehearsal (that's the crowd above) for Friday's opening ceremonies of the London 2012 Olympic Games. The ceremony's artistic director, filmmaker Danny Boyle, begged those in attendance to "save the surprise" and even projected a Twitter hashtag (#savethesurprise) on the stadium's giant screens, but spectators tweeted pictures of the event and chatted up that the theme (spoiler alert!)...Continue reading...

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