Virgin Mobile US Begets “Sparah”

In a first for the Virgin Mobile USA, Sir Richard Branson is featured in a new cross-platform commercial campaign – “Keep Up With Sparah” – that spoofs the public’s obsession with celebrity.

The campaign/pop culture social experiment, bordering on branded entertainment, aims to “rescue young consumers from wireless sameness,” by manufacturing “Sparah” (Spencer + Sarah), the world’s first wireless “It” couple. Sparah will promote Virgin Mobile USA’s unlimited web and data service that starts at $25/month.Continue reading...