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brand news

Brand News: Pizza Hut In-Car Ordering With Visa and More

Posted by Shirley Brady on March 3, 2015 07:54 AM

TOP STORIES

At Mobile World Congress in Barcelona, Pizza Hut responds to Domino's wearable move with beyond-the-waves in-car ordering with Visa Checkout ... Pebble reveals Steel smartwatch ... new phone reveals include BlackBerry's $275 Leap touchscreen phone ... Huawei plans big US push for wearable and mobile devices ... Facebook's Zuckerberg downplays Google's wireless plans and promotes Internet.org with partners ... AT&T connects car and home while partnering with Microsoft for small business ... Sony touts Xperia aqua for underwater shots ... Under Armour invests in health monitoring apps ... Telefonica details brand engagement-for-data pilot ... and Apple Watch spurs upgrade frenzy for Android devices.

At Geneva Motor Show, new car reveals include Lexus  SF-SA concept ... Nissan unveils Sway concept ... Ford unveils new Focus ... Infiniti embraces bold design with QX30 concept ...  Porsche unveils new 911 ... as Apple Car hangs over show—and Mobile World Congress, where Nissan-Renault CEO Ghosn welcomes Apple to the fray.  Continue reading...

brand news

Brand News: Apple, LG, Amazon and more

Posted by Shirley Brady on February 16, 2015 09:31 AM

LG Urbane smartwatch

TOP STORIES

Apple improves iMessage and FaceTime security following hack as electric car news trickles out, Jony Ive is profiled in The New Yorker and Apple Pay earns the White House seal of approval.

LG releases luxury smartwatch (the Urbane, above) with Android ahead of Mobile World Congress as brand takes Samsung spat to YouTube.

Amazon drone air delivery plan faces setback with FAA move to regulate space.

Hershey faces backlash for move to ban UK-made Cadbury chocolates in the US.

adidas gets endorsement from Pharrell Williams in midst of Kanye West New York Fashion Week hype.Continue reading...

branded content

Branded Content Watch: "Robert Redford is The Redwood"

Posted by Abe Sauer on October 10, 2014 01:01 PM

This week in branded content, Robert Redford and celebs speak for Mother Nature, Ouija board terror and more after the jump.

The Pitch: Your Dream Date Awaits: Saturday Night Live for Mastercard
The Plot: SNL stars Bobby Moynihan and Taran Killam play daters of very different quality. All part of a special SNL-MasterCard partnership with its own microsite.
The Verdict: We're not sure what it says that this branded bit was funnier than most recent SNL skits.Continue reading...

brand news

Brand News: Apple, GM, McDonald's and more

Posted by Dale Buss on August 27, 2014 09:37 AM

TOP STORIES

Apple prepares to make largest iPad to date, report says.

GM ignition-switch fund receives claims for more than 100 deaths.

World Health Organization goes after e-cigarettes with stronger regulations.

McDonald's reviews relationship with troubled China meat supplier OSI.

Burger King encounters blowback to Tim Hortons acquisition over tax-inversion issue despite details of combination that will make it substantially a Canadian company and other attractions of the deal.

MORE BRAND NEWS

AT&T names new CEO of AT&T Mobility.

Adidas Poland launches Instragam game to promote new soccer cleats.

Airbnb announces new e-mail protections for users.

Ashley Madison comes under fire for profile-deletion fees.

Asus teases design for upcoming smartwatch.

Benefit Cosmetics taps 90s nostalgia for latest ad.Continue reading...

brand news

Brand News: Apple iWatch, Bezos Defends Amazon Fire Phone and more

Posted by Shirley Brady on June 20, 2014 07:30 AM

TOP STORIES

At Cannes Lions, Unilever CMO Keith Weed bans word “consumer” in people-first focus; Beats CMO explains Apple acquisition; Facebook’s Sandberg promises no ads in messaging; Microsoft launches suite of ad targeting tools; and Google, Publicis and Conde Nast announce “La Maison” content partnership.

Sprint moves closer to $40 billion T-Mobile financing, as T-Mobile CEO apologizes for insulting rivals.

Apple's looming smartwatch will reportedly include 10 sensors to track health and fitness.

American Apparel CEO ouster could trigger loan defaults.

Amazon Fire Phone described as "chocolate ice cream" to WSJ by Jeff Bezos, who also defends move to New York Times.

MORE BRAND NEWS

Adobe turns iPad into drafting board with smart stylus.

Ben & Jerry’s is releasing Saturday Night Live-themed flavors.

BMW aims to make the MINI more masculine in China.

Cadbury customizes chocolates based on Facebook preferences.

Cheerios considers reviving 1980’s campaign to promote new dayparts.Continue reading...

social media watch

New Nielsen TV Ratings System for Twitter May Be Just What Skeptics are Looking For

Posted by Dale Buss on October 8, 2013 02:56 PM

Just in time to help promote its IPO, Twitter is welcoming a new ratings tool by Nielsen that purports to measure the synergies among viewership of a TV show and the conversations it generates on Twitter.

The new Nielsen Twitter TV Ratings will consider the number of people who read TV-related tweets, not just their authors. And while Twitter said in a filing about its upcoming IPO that the partnership with Nielsen to generate this data won't "directly generate revenue," it "will enhance [Twitter's] attractiveness to users and advertisers."

The system also should prove to be good news for those who are able to create "second-screen" cultural sensations that cross from TV to social media and vice versa. Miley Cyrus, for example, placed No. 2 and No. 3 in Nielsen's first Twitter TV Ratings list released this week, with her Miley: The Movement special on MTV and her hosting of NBC's Saturday Night Live over the weekend. ABC's season premier of Scandal placed No. 1.Continue reading...

brand roadmaps

Yahoo, One Year Later: Mayer's Calculated Growth Strategy Prevails for Aging Tech Brand

Posted by Dale Buss on July 16, 2013 12:47 PM

Marissa Mayer may have created tidal waves in the worlds of maternity leave and telecommuting, but while she's also swelled Yahoo's stock price in her first year as CEO, she hasn't created more than a few ripples in terms of the company's long-term prospects.

Analysts aren't expecting much from the report of Yahoo's second-quarter financials today even though Google alum Mayer has been on the job at Yahoo for exactly a year, brought in as a last-ditch messiah as the tech company's sixth CEO in five years. Google and Microsoft also report earnings this week.

Among other things under Mayer, Yahoo has scooped up 17 technology startups, including the sizeable acquisition of Tumblr, has stemmed attrition and has, well, made it acceptable again in Silicon Valley to work at Yahoo instead of defect to Facebook or Google.Continue reading...

web watch

Yahoo Targets Younger Demographic in Bid to Refresh Outdated Brand

Posted by Sheila Shayon on May 15, 2013 05:53 PM

Yahoo is seeking a younger demographic as it looks to shed its outdated image and reliance on an “aging demographic." The internet brand plans to ramp up advertising and marketing to the younger set. 

"Part of it is going to be just visibility again in making ourselves cool, which we got away from for a couple of years," CFO Ken Goldman said at Tuesday’s J.P. Morgan Global Technology, Media and Telecom conference in Boston, according to Reuters. "Cool" includes greater visibility on outdoor billboards and at sporting events to catch the eye of 18- to 34-year-olds and promote new products, which will require a significant ad spend across multiple media.

Since taking the helm last summer (and instating a controversial no work-from-home policy) Marissa Mayer has already launched new versions of Yahoo's web email and Flickr photo sharing service and acquired several small start-ups, setting Yahoo stocks up for a near 70 percent surge. But analysts attribute the rise, at least in part, to stock buybacks and the growing value of Yahoo's Asian portfolio. "I do like the idea of buying back stock," said Goldman. "So I don't necessarily suggest at all that the fact that we've got a little bit more to go on the existing purchase does not mean that we would not go beyond that and buy more."Continue reading...

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