social media watch
Posted by Dale Buss on October 8, 2013 02:56 PM
Just in time to help promote its IPO, Twitter is welcoming a new ratings tool by Nielsen that purports to measure the synergies among viewership of a TV show and the conversations it generates on Twitter.
The new Nielsen Twitter TV Ratings will consider the number of people who read TV-related tweets, not just their authors. And while Twitter said in a filing about its upcoming IPO that the partnership with Nielsen to generate this data won't "directly generate revenue," it "will enhance [Twitter's] attractiveness to users and advertisers."
The system also should prove to be good news for those who are able to create "second-screen" cultural sensations that cross from TV to social media and vice versa. Miley Cyrus, for example, placed No. 2 and No. 3 in Nielsen's first Twitter TV Ratings list released this week, with her Miley: The Movement special on MTV and her hosting of NBC's Saturday Night Live over the weekend. ABC's season premier of Scandal placed No. 1.Continue reading...
Posted by Dale Buss on July 16, 2013 12:47 PM
Marissa Mayer may have created tidal waves in the worlds of maternity leave and telecommuting, but while she's also swelled Yahoo's stock price in her first year as CEO, she hasn't created more than a few ripples in terms of the company's long-term prospects.
Analysts aren't expecting much from the report of Yahoo's second-quarter financials today even though Google alum Mayer has been on the job at Yahoo for exactly a year, brought in as a last-ditch messiah as the tech company's sixth CEO in five years. Google and Microsoft also report earnings this week.
Among other things under Mayer, Yahoo has scooped up 17 technology startups, including the sizeable acquisition of Tumblr, has stemmed attrition and has, well, made it acceptable again in Silicon Valley to work at Yahoo instead of defect to Facebook or Google.Continue reading...
Posted by Sheila Shayon on May 15, 2013 05:53 PM
Yahoo is seeking a younger demographic as it looks to shed its outdated image and reliance on an “aging demographic." The internet brand plans to ramp up advertising and marketing to the younger set.
"Part of it is going to be just visibility again in making ourselves cool, which we got away from for a couple of years," CFO Ken Goldman said at Tuesday’s J.P. Morgan Global Technology, Media and Telecom conference in Boston, according to Reuters. "Cool" includes greater visibility on outdoor billboards and at sporting events to catch the eye of 18- to 34-year-olds and promote new products, which will require a significant ad spend across multiple media.
Since taking the helm last summer (and instating a controversial no work-from-home policy) Marissa Mayer has already launched new versions of Yahoo's web email and Flickr photo sharing service and acquired several small start-ups, setting Yahoo stocks up for a near 70 percent surge. But analysts attribute the rise, at least in part, to stock buybacks and the growing value of Yahoo's Asian portfolio. "I do like the idea of buying back stock," said Goldman. "So I don't necessarily suggest at all that the fact that we've got a little bit more to go on the existing purchase does not mean that we would not go beyond that and buy more."Continue reading...
Posted by Dale Buss on May 13, 2013 09:33 AM
Bangladesh plans to raise pay for garment workers and allow unions.
ABC veteran Barbara Walters announces 2014 retirement as Disney plans to live-stream ABC programming via app and cloud.
Yum! sales in China fall 29 percent in April.
ABB says CEO plans to resign.
Audi outsells BMW brand globally — again.
Bloomberg admits use of its terminals for data snooping.
CBS chief touts TV over digital engagement.
Cisco tries reinvention in tough time.
Danone sets deal to acquire Happy Family brand.Continue reading...
Posted by Sheila Shayon on April 25, 2013 03:34 PM
Yahoo just scored the rights to nearly four decades of Saturday Night Live episodes in a deal with Broadway Video Entertainment. Starting in September, the best clips since 1975 will be available on the web portal, exclusively, for one year.
CEO Marissa Mayer’s move is a video content coup for Yahoo, securing a foothold and media buzz for the brand looking to capture cultural zeitgeist and marketer mindshare.
"As a fan, I couldn't be more excited," wrote Mayer in a blog post. "Blues Brothers, the Coneheads, Church Chat, Wayne’s World, Coffee Talk, Pat, the Hanukkah Song, the list of tremendous clips goes on and on. Saturday Night Live has pervaded and defined our culture for decades."Continue reading...
Posted by Shirley Brady on October 21, 2012 05:12 PM
Early look at new Windows 8 design baffles some users, but not three-year-old Julian, above, as Best Buy starts taking pre-orders for Windows 8 phones and gets ready to launch Surface tablet — and manage expectations ahead of growing thirst for tablets, and Oct. 23rd reveal of Apple's iPad Mini.
Lance Armstrong urges cancer supporters and celeb pals to stand by LiveStrong, as the New York Times and other media detail alleged doping cover-up.
Abercrombie & Fitch CEO sued by former private airline pilot over dismissal and eyebrow-raising requirements.
Apple sued over deal locking iPhone to AT&T network.
AT&T, Verizon and T-Mobile will launch Isis mobile wallet on Monday.
Audi may help Mercedes-Benz overtake BMW in US.
Banana Boat recalls sunscreen due to flammability threat.
BBC roiled by "worst crisis in 50 years" and internal strife as its Jimmy Savile sex scandal handling goes public in broadcaster's own Panorama expose.Continue reading...
Posted by Abe Sauer on September 8, 2011 04:02 PM
If it was April 1, nobody would believe yesterday's announcement by ice cream makers Ben and Jerry's. But, it seems that, for real, the brand has again enlisted popular entertainment in the service of promoting its brand by releasing a limited edition flavor called Schweddy Balls.
The best part has been the reaction from Alec Baldwin, the actor (and avid tweeter) who starred in the legendary Saturday Night Live skit that inspired the limited edition flavor.Continue reading...
no kidding around
Posted by Shirley Brady on September 7, 2011 09:45 PM
Proving, once again, they've got a sense of humor, the marketing wags at Ben & Jerry's are rolling out a limited edition ice-cream flavor in the US: Schweddy Balls, named for a punning 2007 Saturday Night Live skit featuring Alec Baldwin as Pete Schweddy, a guest on a fictitious NPR radio show called "Delicious Dish."Continue reading...