brand bites
Posted by Abe Sauer on October 21, 2011 12:16 PM

Wikileaks spoofed Mastercard's "Priceless" campaign this week. Watch the spot below, along with new perfume commercials featuring Scarlett Johansson and Christina Aguilera, plus place branding with a twist and more.Continue reading...
More about: Brand Bites, Advertising, Campaigns, Apple, Arrow, Burberry, CBS, Channel 4, Dermablend, Dolce and Gabbana, Dr Pepper, Flickr, Geico, Google, Green Bay Packers, Head & Shoulders, Huggies, Intel, iPhone, J.Crew, Jersey Shore, KFC, Kia, Luvs, Mastercard, Occupy Wall Street, SiriusXM, Svedka, Twitter, Wikileaks, Blake Griffin, Christina Aguilera, Clay Matthews, Jamie Oliver, Julian Assange, Lady Gaga, Michelle Obama, Scarlett Johansson, Steve Jobs, Troy Polamalu, Zombie Boy, Iceland, Switzerland, Place Branding
doing good
Posted by Sheila Shayon on June 6, 2011 02:00 PM

Imagine a world with enough food for everyone on the plant. Oxfam, the UK-headquartered NGO that fights global poverty, is doing just that with its new global campaign, "Grow," which focuses on one element of the poverty cycle: food injustice.
The goal: "to build a better food system, one that produces enough for a growing population and empowers poor people to earn a living, feed their families, and thrive."Continue reading...
More about: Non-Profit, Oxfam, Campaigns, Wolff Olins, United Nations, Food, Philanthropy, Social Marketing, Cheryl Smith, Desmond Tutu, Djimon Hounsou, Frances Moore Lappé, Helena Christensen, Lula Luiz Inacio Lula da Silva, Olivier De Schutter, Ray Offenheiser, Scarlett Johansson, Zoe Ball, Celebrities
cause celeb
Posted by Shirley Brady on April 8, 2011 03:30 PM
Wonder why #plannedparenthood is a trending topic today on Twitter?
It's at the heart of a stand-off, as US Republicans and Democrats debate a Republican-backed proposal to cut more than $300 million in Title X federal funding for women's health care centers, including Planned Parenthood, that may force a government shutdown (another trending topic) at midnight tonight.
That's why it's seeking support by releasing a series of celebrity spots titled "Stand With Planned Parenthood" including PSAs by Scarlett Johannson (above) and Gwyneth Paltrow (below), along with a group spot featuring comedian Sarah Silverman and actress Kathleen Turner.Continue reading...
More about: Planned Parenthood, Celebrities, Scarlett Johansson, Gwyneth Paltrow, Kathleen Turner, Sarah Silverman, Politics, US, Republican Party, Democratic Party, Healthcare, Twitter, Social Marketing
brand and bottle
Posted by Jennifer Sokolowsky on January 24, 2011 11:00 AM
Actress Scarlett Johansson has been tabloid fodder since her husband, actor Ryan Reynolds, filed for divorce last month and has been spotted on the arm of Sandra Bullock. A new photo shoot for Moët & Chandon Champagne may divert the public’s mind away from Johansson’s relationship woes and back onto her luscious lips.
The campaign capitalizes on Johansson’s classic bombshell style and include a particularly Marilyn-esque shot of her holding a bottle of Moët. Another shows her in an elaborate blue strapless gown, poised on a ladder with one leg exposed amid pyramids of champagne flutes.Continue reading...