Learn more about Sustainable Brands 2015 San Diego

brand news

In the News: BP, GE, Tata, Yahoo

Posted by Dale Buss on October 15, 2010 09:00 AM

In the News

Apple tries to crack the code for China, as Verizon Wireless prepares to start carrying the iPad in the U.S.

BP stations in the U.S. are looking to rebrand, presenting a challenge for new CEO Robert Dudley.

Cadbury introduces "Most pampered bar in the world" campaign.

DoubleTree by Hilton rebrands globally.

Gap Inc. is focusing on international and online growth, CEO Glenn Murphy tells investors.

GE reports quarterly growth in orders after long drought.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia