Posted by Dale Buss on May 2, 2013 09:12 AM
DreamWorks acquires Awesomeness TV, a YouTube teen network.
Walmart retools e-commerce and mobile.
Facebook says 30 percent of revenue now comes from mobile ads.
Boeing moves to upgrade popular 777 passenger jet.
Bud Light launches Music First initiative.
CBS scores big from Super Bowl ad revenues.
Cablevision adds Glenn Beck's network.
Del Taco emphasizes freshness of its food in campaign.
Disney rethinks role in Bangladesh supply after building collapse and deaths.Continue reading...
Posted by Abe Sauer on April 1, 2013 10:13 AM
Pubic hair grooming accidents have, apparently, increased five fold in the last decade. "Nonelectric razors were responsible for 83 percent of injuries," according to the recent study by UC San Diego. If Gillette's new campaign is successful, ERs are going to see a lot more genital shaving injuries.
In what has to be one of the most transparent and intellectually insulting campaigns since whatever Axe did last, Gillette has assembled a team of models—led by encyclopedia entry for model Kate Upton—to tell guys, in no uncertain terms, that they have to shave their bodies. It's a genius idea with questionable execution and taste.Continue reading...
Posted by Shirley Brady on June 13, 2012 08:50 AM
CNBC joins with Yahoo to bolster web reach via content, programming and distribution alliance.
Comcast and fellow U.S. cable operators face DOJ inquiry over treatment of Netflix and Hulu.
New York's proposed big soda ban goes to public comment as former Coca-Cola exec switches sides.
American Express sponsors Kenny Chesney concert for live-streaming on YouTube.
Apple is likely killing Ping.
Burger King's summer BBQ menu rolls out with sweet potato fries and bacon sundae.
Citi partners with USAID to foster mobile commerce in developing nations.Continue reading...
Posted by Dale Buss on June 12, 2012 09:01 AM
Apple "friends" Facebook, adds features and cozies up to car brands to stay ahead of Google.
Disney and Netflix clash over DVD rental windows.
Google-branded Nexus tablet rumored.
BMW and Audi rivalry intensified in May as BMW courts bloggers.
Bacardi debuts new flavored rums in "breakthrough" bottles.
comScore releases much-discussed analysis of marketing on Facebook.
Domino's hits $1-billion-plus in digital sales.
Evian pursues one-touch online ordering.
L'Oreal decentralizes marketing globally.Continue reading...
Posted by Shirley Brady on April 25, 2012 09:01 AM
Apple profit rises 94% on global iPhone demand, while iPhone also boosts Sprint.
Benetton founder hands reins to son.
bmi airline future hangs in the balance.
BMW stretches 3-Series for China.
Burger King makes commitment to animal welfare standards, expands Whopper Bar in Canada.
Citigroup takes over ATP World Tour tennis sponsorship from Legg Mason.
Facebook may be developing a smartphone with HTC.
Ford faces UK strike action.Continue reading...
Posted by Sheila Shayon on April 16, 2012 09:58 AM
Cheeky start-up Dollar Shave Club has the $13 billion shaving industry on edge as its commercial featuring founder, CEO and improv actor Michael Dubin has gone viral— it's at 4.2 million views and counting—thanks in part to the brand’s cheeky motto, “Our Blades Are F***ing Great.”
The Santa Monica, CA-based e-commerce start-up, just a few weeks old, had 12,000 people sign-up in the first 48 hours for its razors and blades sold in an arrestingly simple way: select one of three razors, pay one low monthly fee, and have them delivered to your door. Continue reading...
Posted by Dale Buss on February 2, 2012 09:01 AM
American Airlines parent AMR plans to cut 13,000 jobs and pensions.
Apple's iPhone 5 may be coming in June.
Benetton family plans to take retailer private.
Deutsche Bank profit tumbles on European debt crisis.
Facebook sets stage for historic IPO as valuation game begins.
GM cancels half of upfront ad commitments in cost-cutting move.
Google responds to Microsoft criticism of privacy policies.Continue reading...
Posted by Dale Buss on August 4, 2011 09:00 AM
Accenture drives social business adoption through gamification.
Amazon battles U.S. states over taxes.
Bally expands to India.
Banco Popular expands rebranding to Popular Inc.
Canada sees online ad revenue exceed print for the first time.
Cargill recalls 36 million pounds of turkey products.
CNN finds host Piers Morgan coming under parliamentary pressure and accusations by Heather Mills over hacking.
Coca-Cola joins brands testing cloud-based in-text social advertising.
comScore acquires analytics firm AdXpose.
Dunkin' Donuts rolls out Keurig single-serve cups, with Starbucks to follow.Continue reading...