Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: Johnson & Johnson, the Anti-Google Wallet and more

Posted by Shirley Brady on August 16, 2012 08:44 AM

Comedy Central partners with Urban Outfitters on Indecision 2012 collection.

7-11, Walmart, Target and other big retailers team up on mobile wallet to combat Google Wallet.

Apple reportedly in talks with U.S. cable operators to develop a set-top box; and takes a swing at Amazon.

Johnson & Johnson launches ingredient transparency website for baby and beauty products as J&J removes formaldehyde from products.

Bumbo foam child seats recalled following injuries.

Calvin Klein sued by Lululemon for alleged patent infringement.

Chick-fil-A uproar may have inspired gunman.Continue reading...

ad watch

Super Bowl Ad Tracker: Watch Donald Trump's Century 21 Commercial, Charlie Brown for MetLife and much more

Posted by Dale Buss on February 3, 2012 06:14 PM

The Super Bowl buzz window before Sunday's Big Game isn't closed yet! Among those bellying up with sneak peeks at their full SB46 commercials today include Century 21's official spot (above) with Donald Trump, Deion Sanders and Apolo Anton Ohno.

Pepsi also revealed its much-hyped ad starring Elton John and X Factor winner Melanie Amaro, who only wants some Pepsi — and uses her award-winning pipes to get some from a reluctant King John:Continue reading...

kiddie brands

Scooby Doo Named Healthiest Cartoon

Posted by Shirley Brady on September 15, 2011 09:56 AM

Chasing monsters, ghosts and other costumed villains has paid off for the Mystery Inc. gang.

Despite the constant scarfing down of Scooby Snax, burgers, pizza and chicken wings, Scooby Doo has just been named the "healthiest" cartoon character for British children to watch, along with his mystery-solving sidekicks.

The Scooby crew snagged #1 on the UK Department of Health's new ranking for being the most active (and thus the best role models for kids) based on 200 hours of cartoon-watching by the DoH, which separately is partnering with the LazyTown TV (#3 on the new list) to get kids up and moving.

The new ranking of DoH-approved cartoon characters:Continue reading...

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein