what becomes a legend most?
Posted by Mark J. Miller on November 23, 2011 01:01 PM
3M is 112 years old and owns a brand that has become woven into the fabric of American culture: the Post-it. But that’s not all the company has going on and there is now a long, well-researched rebranding underway, according to Finance-Commerce.com.
3M came up with the technology for Post-its in 1968 but it wasn’t sold to the masses till 1980. Like that experience, 3M constantly has various products cooking on various burners and brands until one is ready to let loose. The consistent innovation that takes place within its walls is what the company is attempting to rebrand itself with, the site notes.
“From YouTube videos on its own 3M channel to printed advertisements and internal brand collateral, the image 3M is working to project showcases innovation in fields ranging from dentistry and health care to renewable energy and mobile technology,” said Glenn Carter, 3M Co.’s manager of innovation communication.Continue reading...
brand and bottle
Posted by Jennifer Sokolowski on July 29, 2011 05:00 PM
If only this were more than a design concept. Designer David Riesenberg has come up with a “Ryesenberg” whiskey bottle (at right) with a detachable label that's intended to be produced from the actual barrel in which the whiskey is aged, The Dieline reports.
The wood from the barrel would be dried, pressed and silkscreened and removed to reveal the glass bottle embossed with the brand name. Each label is unique and (apparently) retains a slight wood-and-whiskey aroma.
Hopefully some smart distiller will wrap this idea around a real bottle of whiskey.Continue reading...