Posted by Catherine Straut on December 9, 2014 05:37 PM
Today, Bank of Nova Scotia announced its new role as the official bank and partner of the Confederation of North, Central American and Caribbean Association Football (CONCACAF), the governing body of soccer in North America and the Caribbean.
As part of its new four-year deal, Scotiabank will become the title sponsor of the Gold Cup, the championship for national teams from the United States, Canada, Mexico, the Caribbean and Central America.Continue reading...
follow the money
Posted by Dale Buss on November 4, 2014 05:03 PM
Citibank has been creatively trimming its sails for years, and now the banking brand is going to do some more nipping and tucking to burnish its consumer branches and to become more efficient—as well as attractive—in that part of the business.
The bank announced at the Money20/20 conference in Las Vegas this week that it plans to make its locations smaller and its technology flashier in seven major US cities, the Wall Street Journal reports.
The plans were unveiled by Jane Fraser, Citi's head of consumer banking, who was recently named one of the “Most Powerful Women in Banking” by American Banker magazine. The move is necessary, she said, because consumers think of bank branches as “fuddy duddy.”Continue reading...
Posted by Dale Buss on November 4, 2014 09:15 AM
Alibaba revenues rise 54 percent in first earnings report as public company.
Apple and Google overcome differences for Disney Movies Anywhere partnership.
Burberry unveils Romeo Beckham as star of holiday ad campaign.
Hyundai and Kia are sanctioned with $350 million U.S. fine for misleading fuel-economy claims.
Emirates Airlines drops out as FIFA sponsor. Continue reading...
Posted by Dale Buss on May 27, 2014 05:12 PM
Canada has been in the news a lot lately, mostly for being a hard nut to crack when it comes to retail. But according to Interbrand's just-released Best Canadian Brands report, other sectors such as financial services have come into their own in the northern marketplace.
Among the top five brands, three are banks, with TD retaining its No. 1 positioning and the Royal Bank of Canada coming in at No. 2. Still, other list-makers among the top 25 brands, including lululemon and WestJet, have become increasingly savvy about finding ways to extend their value both in Canada and abroad.
“We’re trying to create a bit of a call to action for brands in Canada,” Carolyn Ray, managing director of Interbrand Canada, told brandchannel. “We want brands to ‘step out of line’ and do things differently, take the opportunity to reassess whether they’re getting the most they can out of what they’re doing, and their investments in their brands.”
Scotiabank is one most-valuable brand that has needed no such prompting, Ray added. The financial-services giant grew its brand value by 94 percent since 2012, to C$7.7 billion in the latest Interbrand ranking, in part by “becoming increasingly customer-centric,” she said. “It’s become almost like an obsession” with the brand as Scotiabank “uses that lens to filter all their marketing decisions.”Continue reading...
Posted by Shirley Brady on September 9, 2011 09:00 AM
Green Bay Packers defend title to win NFL kickoff game, while Bud Light kicks in as NFL sponsor, and Coors Light debuts new campaign.
President Obama presents $447 billion jobs stimulus plan to tough audience.
American Apparel search for plus-size models backfires.
Aquascutum among brands finding new life in China.
Bank of America could shed up to 40,000 jobs.
Facebook complaints can't get an employee fired, judge rules while site adds five languages.
John Galliano found guilty in anti-racism case.
Glenn Beck launches web TV network.
Google details electricity usage.Continue reading...