Best Global Green Brands 2014

brand news

In the News: AT&T, Samsung, Standard Chartered and more

Posted by Dale Buss on August 8, 2012 09:02 AM

In the News

American Airlines faces record safety penalty, tests hotel baggage delivery service.

Amazon sees pay-off from locker service, looks to acquire more patents.

Apple shelves "Genius" TV campaign, puts former designer on the stand against Samsung and plans to beef up security.

AT&T sees 20,000 employees go on strike.

Bank of America brings discounts to bank statements.

Chiquita seeks new CEO as Undercover Boss star exits.

Chrysler’s Dodge pulls out of NASCAR.Continue reading...

package design

The Incredible Shrinking Package

Posted by Barry Silverstein on March 30, 2011 11:30 AM

How do consumer packaged goods companies hold the line on prices even when material and fuel costs go up? It's easy — downsize the product package.

As we noted in January, shrinking packages are an all too common outcome of recessionary times, when product manufacturers are squeezed on one end by escalating costs, and on the other by resistance from consumers to pay more for products they favor.

An article in the February issue of Consumer Reports addressed the topic, offering specific examples of product packages that have gotten smaller while the price has remained the same.

The fact is, this practice has been going on for years.Continue reading...

brand bites

Rally To Restore Brand Bites

Posted by Abe Sauer on October 29, 2010 11:00 AM

You can't spell the brand "Yakult probiotic yogurt" without "yak." (above)

"Do you realize that toilet paper has not changed in my lifetime? It's just paper on a cardboard roll, that's it. And in ten thousand years, it will still be exactly the same because really, what else can they do?" George Costanza, meet the new tube-less Scott toilet paper.

Can branded content be funny? Is branded content just another name for product placement? Yes and yes.

Hermes and Yamaha unveil their $62,000 motorcycle (but does it come with Kelly Saddlebags?)

Expectations run high for slogans and signs at tomorrow's Stewart/Colbert rally in DC.Continue reading...

brand news

BP: Once More, With Gusto (and Robots)

Posted by Shirley Brady on June 1, 2010 08:00 AM

BP's shares tumble as it begins latest attempt to stop Gulf leak and new charges emerge.

AIG and Prudential failed to reach a deal for AIA insurance business in Asia.

J&J's McNeil unit pulled TV ads month before stopping Tylenol production due to earlier recall.

Kimberly-Clark humanizes Scott paper products brand with spokesman called Scott.

Unilever's plans for Sara Lee face EU inquiry.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements