Posted by Dale Buss on June 21, 2012 06:05 PM
Audi of America gets all its vehicles from Germany, so the U.S. arm's contribution to the sales success of Audi AG depends in large part on how well it markets an increasingly renowned product line. Partially in recognition of how he helped make Audi one of the hottest brands in the U.S. luxury segment, Audi of America's CMO, Scott Keogh, became its new CEO this week.
The company announced Keogh's ascension within a few weeks of the news of the sudden departure of Johan de Nysschen, Audi of America's CEO for eight years. De Nysschen left suddenly for a position of global oversight of Infiniti, the Nissan-owned luxury brand, that is looking for more sales worldwide — and has targeted Audi customers for some of them.
At the same time, Keogh has had a less-recognized role in setting Audi's product strategy for the increasingly important U.S. market.Continue reading...