license to thrill

Universal Getting Into Virtual Goods Market

Posted by Mark J. Miller on May 30, 2011 02:00 PM

Need a T-shirt for your avatar? Or a movie poster for your avatar’s bedroom? Help is on the way.

Universal Pictures has signed a deal with Virtual Greats to create virtual goods for two of its films, Brian DePalma’s Scarface with Al Pacino and Scott Pilgrim vs. the World. The first batch of virtual goods will be found on, a social entertainment destination for teens and young adults, according to a press release.

Virtual goods, by the way, are things bought in virtual communities or virtual games that cannot leave that environment. According to the Guinness Book of World Records, the most expensive virtual good ever sold was in the virtual Entropia Universe, where a space station called the Crystal Palace went for $330,000. Hey, the place came with four biodomes stuffed with aliens to hunt down along with a lovely bar to quaff virtual lagers.

Prices like that help explain the results that research firm In-Stat came up with last year when it predicted that $7.3 billion would be spent in virtual goods in 2010. So Universal wants a piece of that action and its first items will appear on Meez later this month. And more Universal virtual goods are surely to follow at Meez and on other sites.Continue reading...


Product Replacement Quiz Answers: Pilgrims, Greenberg and Grown-Ups

Posted by Abe Sauer on November 18, 2010 01:30 PM

Last week, Brandcameo introduced a new quiz testing product placement recall: The Product Replacement Quiz. We started with three placements from recent films. Could you name all of them? If you're ready for the answers, they're after the jump.Continue reading...


Scott Pilgrim vs. The Expendables

Posted by Abe Sauer on August 16, 2010 12:00 PM

The world was maybe too much for Scott Pilgrim vs. the World, which got bested by Rambo 7 The Expendables. We'll never know just how much Coke Zero product placement was in the film adaptation of the graphic novel.

The Expendables, meanwhile, describes the characters of the plot and most of the product placement in the film. Ducati continues its fantastic run in this year's top-grossing action films. Also, the AA-12 automatic shotgun, which we mentioned for its placement in Predators a month ago, gets its greatest role ever in The Expendables.

Also, Belstaff shows up to leather-up some already-leathery-looking dudes. For a rundown of brand placements in The Expendables, check out our latest installment of Brandcameo.

brand bites

Brand Bites: Dancing Pizza Edition

Posted by Abe Sauer on August 13, 2010 01:00 PM

Pizza Hut viral dance craze sweeps South Korea, wooing teens with with in Seoul. (above)

OkCupid dating site breaks down attractiveness of users based on camera and mobile phone brands: Panasonic > Canon > Nikon.

Denny's joins the ridiculous sandwich wars with a Cheese stick sandwich.

New York City transit authority relents and accepts ads referencing 9/11 (more background here).

french fry ad crosses over, literally.

Playboy's iPad app disappoints with no-nudity policy (that's right: Hef's keeping the smoking jacket on).Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia