Best Global Green Brands 2013

brand news

In the News: Zynga, Lululemon, Monsanto and more

Posted by Dale Buss on June 4, 2013 09:20 AM

In the News

Zynga cuts staff to pre-IPO level.

Lululemon brings back yoga pants.

Monsanto plans to quit lobbying on GMO issues in Europe.

Apple is accused by prosecutors of helping drive up e-book prices.

Birchbox rebrands its beauty and lifestyle subscription service. 

Cadillac posts biggest sales surge since 1976.

Chipotle expands ShopHouse Asian concept.

Dunkin' Donuts to roll out glazed-doughnut sandwich nationwide.

eBay forms partnership with India's Snapdeal.

FedEx parks jets sooner to cut costs as economy slows.Continue reading...

In the News: AMD, LinkedIn, Disney & more

Posted by Dale Buss on June 14, 2011 09:00 AM

In the News

AMD tries to close gap in chip-power consumption with Intel.

Apple and Nokia settle patent litigation.

Avis brands consolidate across the Atlantic with acquisition.

Big Ass Fans turns a commodity and memorable name into a brand.

Citigroup hackers got in through company’s customer website.

Disney raises theme-park prices.

Ericsson to buy Telcordia software company.Continue reading...

brand partners

Scotts Miracle-Gro: A Major League Ballpark In Your Backyard

Posted by Barry Silverstein on January 21, 2010 10:36 AM

The lucrative business of leveraging sports brands just got a little greener.

Yesterday, Scotts Miracle-Gro announced it signed a multi-year agreement to be designated the "Official Lawn Care Company of Major League Baseball."

The deal includes selling "Grounds Keepers Select" grass seed mix that's specially blended to replicate the grass playing fields in several ballparks. Boston's Fenway Park, where the Red Sox play, and Chicago's Wrigley Field, where the Chicago Cubs play, are two of the blends that will be sold when the 2010 baseball season begins. So far, Scotts has arrangements with five ballparks.Continue reading...

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